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KFF Poll Shows Three in Ten Adults Turn to Social Media or AI for Health Information, with Lower-Income Adults More Likely to Cite Cost and Access Barriers as a Reason

The Monitor explores the latest KFF Tracking Poll on Health Information and Trust, which finds roughly three in ten adults report turning to social media (31%) or AI chatbots (29%) at least monthly for health information and advice. The top reasons people report turning to social media for health advice are wanting to hear from those with similar experiences or a desire for quick information.

Rare or Unverified Outcomes Shape Vaccine Safety and Gender Care Debates

Two recent federal actions, including a memo about alleged COVID-19 vaccine deaths and legal settlements creating a gender-affirming care “detransition clinic,” show how official actions can present uncertain or uncommon outcomes as representative and lend credibility to narratives that go beyond what evidence supports.

Polling

People Without a Trusted Health Care Provider Are More Likely to Endorse False Vaccine Claims

This poll looks at exposure to and belief in several vaccine myths and finds that people without a trusted health care provider, and those who regularly use social media or AI for health information, are generally more likely than others to belief the false claims. It also analyzes belief across vaccine myths, showing the share of the public that are consistent myth believers, consistent myth deniers, and those who land in the “mixed middle.”

Dashboard: Polling on Health Information and Trust

Drawing on KFF’s poll findings, this interactive dashboard tracks the public’s trusted sources for health information, attitudes toward vaccines, and use of news, social media, and AI for health-related information.

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  • Poll: Most Republicans Do Not Trust CDC On Bird Flu

    News Release

    As bird flu continues to circulate among animals in the U.S. with some human cases, about six in 10 (58%) people overall have at least “a fair amount” of trust in the Centers for Disease Control and Prevention (CDC) to provide reliable information about bird flu, though only 21% have a “great deal of trust,” the latest KFF Tracking Poll on Health Information and Trust finds.As the White House withdraws the nomination of Dr. David Weldon to…

  • KFF Tracking Poll on Health Information and Trust: Bird Flu

    Feature

    As bird flu continues to spread among animals in the U.S., KFF's Tracking Poll on Health Information and Trust finds that the public is more concerned about its impact on food prices than potential health impacts. Trust in the CDC to provide information on bird flu is also divided along partisan lines, and a large share of the public is uncertain about public health agencies' recommendations for preventing infection.

  • COVID Vaccine Concerns and Claims About Ivermectin as Cancer Treatment — The Monitor

    Feature

    This volume covers recent claims about COVID vaccine safety after a new study describes a rare condition it calls “post-vaccination syndrome” (PVS). It also investigates the false claim that ivermectin can treat cancer and highlights the re-emergence of concerns online about Gardasil, and its alleged mortality rate.

  • U.S. Measles Outbreaks: A New Abnormal in a Time of Vaccine Hesitancy

    Quick Insights

    Given the current trends and embrace of vaccine skepticism on the part of the administration, and potential changes to federal policy around childhood vaccines, we might continue to witness more and longer outbreaks of preventable disease — and just maybe lose our measles elimination status, which as a country we’ve had for 25 years.

  • Race-Based Vaccine Myths Spread Amid Measles Outbreaks — The Monitor

    Feature

    This volume discusses the spread of race-based vaccine myths and shifts in health communication from fact-checking to fostering open dialogue. It also explains common misconceptions about heart attack treatment and prevention, a new scientific journal that questions established science, and gaps in research standards for AI chatbots used in healthcare.

  • Skepticism Surrounding ADHD Diagnoses and Medication — The Monitor

    Feature

    This volume examines the impact of recent executive actions on federal health communication, along with concerns and stigmas surrounding ADHD diagnoses and treatments, including skepticism about pharmaceutical influence on medication promotion. It also explores distrust in food regulations following the FDA’s ban on Red Dye No. 3.

  • Race Is a Social Category, Not a Biological One

    Quick Insights

    Sen. Angela Alsobrooks questioned [Kennedy] about earlier statements he has made suggesting that Black people should not adhere to the same vaccine schedule as White people because “their immune system is better than ours.” … Race is a poor proxy for genetic ancestry and large genetic studies have demonstrated more variation within defined racial groups (intra-racially) than there are between different racial groups (inter-racially).

  • Skepticism About Vaccines and Response to Bird Flu — The Monitor

    Feature

    This volume shares findings from the latest KFF Tracking Poll on Health Information and Trust, along with updates from Robert Kennedy Jr’s senate hearings. It also examines distrust in public health messaging about bird flu, motivations for sharing information online, and how fraudulent research can sometimes inform AI chatbot models.

  • KFF Tracking Poll on Health Information and Trust: January 2025

    Feature

    As Senate hearings begin for President Trump’s health nominees, including Robert F. Kennedy Jr., the latest KFF Tracking Poll on Health Information and Trust shows a decline in public trust for government health agencies like the CDC, FDA, and local public health officials. The poll reveals growing skepticism about vaccines and school vaccine requirements, especially among Republicans and parents, while misinformation about vaccine safety persists. Despite low concern about the H5N1 bird flu, the U.S.…

  • Poll: Trust in Public Health Agencies and Vaccines Falls Amid Republican Skepticism

    News Release

    As President Trump begins his second term, the public’s trust in health information from key health agencies has fallen over the past 18 months, continuing a decline that began during the COVID-19 pandemic, finds the new KFF Tracking Poll on Health Information and Trust.  Just over half (53%) of the public now says they trust the Food and Drug Administration (FDA) to make the right recommendations on health issues at least “a fair amount,” down…