Doctors and other health care providers are the public’s most trusted source of health information, while trust in government health agencies and officials is much more divided. A large majority of adults express at least “a fair amount” of trust in their doctor for reliable information about health issues, while half say they trust the CDC or FDA and fewer than half express trust in their state government officials, HHS Secretary Robert F. Kennedy, Jr., or President Trump.
Partisanship shapes who the public trusts for health information, especially when it comes to Secretary Kennedy and President Trump. Roughly six in ten Republicans, rising to at least seven in ten among MAGA-supporting Republicans, say they trust Secretary Kennedy or President Trump for reliable health information compared to three in ten or fewer independents and Democrats who say the same. On the other hand, Democrats are more likely than Republicans to trust their state officials for health information, while similar shares of Democrats and Republicans say they trust the CDC or FDA. Individual health care providers are the most-trusted source for health information across partisanship.
Across demographic groups – including age, gender, race and ethnicity, and education – health care providers remain the most trusted source of health information. For other health information sources, trust can vary by different groups. White adults and those with a college degree are more likely to express trust in their doctor or health care provider, which may reflect health care access issues. Trust in the CDC and state government officials also differs by education, with college-educated adults more likely to express trust in these sources. White adults are more likely than their peers to express trust in Secretary Kennedy and President Trump for health information.

Social Media and AI
Social Media Use for Health Information
About three in ten adults say they use social media to find health information and advice “at least monthly,” including larger shares of younger adults, Black and Hispanic adults, lower income adults, and those with lower educational attainment. For more information see KFF’s June 2026 Tracking Poll on Health Information and Trust.
About Three in Ten Adults Say They Use Social Media To Find Health Information and Advice at Least Monthly, With Use Differing By Age, Race and Ethnicity, Income, and Education
Stacked bar chart showing how often U.S. adults report using social media. Results shown by age gender, race/ethnicity, and party ID.
See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (May 7-31, 2026)
About one-third of adults who use social media for health information say a “major reason” they turned to social media for health advice was because they wanted to learn from people with similar experiences or because they wanted immediate information or support. About one in six users cite difficulty accessing or affording health care as a major reason.
Learning From People Who Share Similar Health Experiences Is a Top Reason Adults Use Social Media for Health Information and Advice
For each of the following, please indicate whether it was a major reason, a minor reason, or not a reason you used social media for health information and advice:
Among adults who use social media for health information at least occasionally. See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (May 7-31, 2026)
Similar shares of adults who use social media for health information or use AI chatbots for health information cite difficulties accessing or affording health care as major reasons they turned to these tools for health advice. These reasons are more commonly cited among lower income social media and AI users. For additional information on use of AI for health information, see AI and Health Information section below.
Similar Shares of Adults Who Use Social Media or AI for Health Information Say Not Having a Regular Provider Was a Reason for Using These Tools
For each of the following, please indicate whether it was a major reason, a minor reason, or not a reason you used each of the following for health information and advice:
Among adults who use social media for health information at least occasionally (June ‘26) or used AI tools for health information in the past year (March ‘26). See toplines for full question wording.
KFF Tracking Polls on Health Information and Trust (May 7-31, 2026) and (Feb. 24-Mar. 2, 2026)
Among Adults Who Use Social Media or AI For Health Information, Those With Lower Incomes Are More Likely To Cite Access and Affordability Issues as a Major Reason
Percent who say each of the following was a major reason they used social media (June '26) or AI tools (March '26) for health information and advice:
Among adults who use social media for health information at least occasionally (June ‘26) or used AI tools for health information in the past year (March ‘26). See toplines for full question wording.
KFF Tracking Polls on Health Information and Trust (May 7-31, 2026) and (Feb. 24-Mar. 2, 2026)
While fewer than half of the public report actively using social media at least monthly to find health information and advice, larger shares report being exposed to such information in the past month, with majorities saying they have recently seen content related to weight loss, diet, or nutrition and mental health.
While four in ten social media users say they regularly get information about news and politics from social media influencers, far fewer (15%) say they turn to influencers for health information and advice. Younger adults, Black adults, and more frequent social media users are more likely than their peers to say they rely on influencers for health information. For more information on the relative impact of influencers on the public and health policy debates, see KFF CEO Drew Altman’s column.
Few Social Media Users Regularly Get Health Information and Advice From Influencers, but About Four in Ten Get Political News From Them
Split bar chart showing the share of U.S. adults who report regularly getting health information and advice and news about politics from influencers on social media. Results by age gender, party ID, and social media use.
Question asked of those who say they use social media. See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (July 8-14, 2025)
Trust in Social Media for Health Information
Across different social media platforms, fewer than half of users say they find at least “some” of the health information they see on these platforms to be trustworthy. Younger users tend to be more trusting than older users of health content on certain platforms including TikTok, YouTube, Instagram, and Reddit.
Across Social Media Types, Fewer Than Half of Users Say They Trust the Health Information They Come Across, but Some Younger Users Are More Trusting
Percent who say that most or some of the health information or advice they see on each of the following social media platforms is trustworthy:
Note: Among self-reported users of each platform. Sample size for WhatsApp, Truth Social, Snapchat, and Bluesky too small to report by age. See topline for full question wording.
Source: KFF Tracking Poll on Health Information and Trust (July 8-14, 2025)
AI and Health Information
About a third (32%) of the public reports turning to AI chatbots for health information and advice in the past year – rivaling social media as a health information source, but less common than reliance on health care providers or internet search engines (where they may be encountering AI generated results, even if they are not looking for them). The share of adults using AI for health information includes three in ten who say they’ve used these chatbots in the past year for information or advice about their physical health, and one in six who’ve used them for mental health information or advice. For more information, see KFF’s March 2026 Tracking Poll on Health Information and Trust.
One in Three Adults Have Used AI for Health Information and Advice in the Past Year
Split bar chart showing percent who have sought information or advice about their physical or mental health from specific sources in the past year.
See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (Feb. 24-Mar. 2, 2026)
Larger shares of younger adults report turning to AI for either physical health or mental health information in the past year. When it comes to mental health advice, uninsured adults and Black and Hispanic adults are more likely than insured adults and White adults to have turned to AI.
Larger Shares of Younger Adults, Black and Hispanic Adults, and Those Who Are Uninsured Are Turning to AI for Mental Health Advice
Percent who say they have sought information or advice about each of the following from artificial intelligence (AI) tools in the past year:
Use drop-down menu to see different demographic groups
Note: See topline for full question wording.
Source: KFF Health Tracking Poll on Health Information and Trust (Feb. 24-Mar. 2, 2026)
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People report using AI for either physical health or mental health information in a variety of ways, most commonly to look up symptoms or general information about health conditions. Fewer say they used AI to help make decisions about whether to seek medical care for either physical or mental health concerns.
Looking Up Information About Symptoms or a Health Condition Is the Most Common Use of AI For Health
Bar chart showing percent who say they have used artificial intelligence tools for information and advice about their physical health in the past year, and whether they have used it for specific reasons.
Results reported among total. Asked of adults who have used AI for information or advice related to their health in the past year. See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (Feb. 24-Mar. 2, 2026)
The most common reason people cite for turning to AI for health advice is wanting quick or immediate support. Many also cite wanting to look up information before seeing a provider or feeling more comfortable looking up health questions privately. One in five cite health care access or affordability issues as major reasons for turning to AI for health questions, including larger shares of younger adults and those with lower household incomes
Wanting Quick and Immediate Information Drives Most AI Use for Health Advice, Younger and Lower Income Adults Are More Likely To Cite Health Costs and Access
People use AI tools for health information for different reasons. For each of the following, please indicate whether it was a major reason or a minor reason you used an AI tool or chatbot for health information:
Use drop-down menu to see different demographic groups
Note: Among adults who have used AI for information and advice about their physical health or mental health in the past year. See topline for full question wording.
Source: KFF Tracking Poll on Health Information and Trust (Feb. 24-Mar. 2, 2026)
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Among the public overall, few adults say they trust AI tools to provide reliable information about health, but most adults who have used AI for health information and advice say they trust these chatbots to provide reliable health information.
Few Adults Say They Trust AI To Provide Reliable Health or Mental Health Information, Though Most Users Do
Split bar chart showing trust in AI tools to provide reliable information about health and mental health respectively. Results shown by total adults and by use of AI for different types of health information.
See topline for full question wording.
KFF Tracking Poll on Health Information and Trust (Feb. 24-Mar. 2, 2026)