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  • Survey Snapshot: The Impact of TV’s Health Content: A Case Study of ER Viewers

    Poll Finding

    Survey Snapshot: The Impact of TV's Health Content: A Case Study of ER Viewers Working with a writer/producer of the NBC drama, ER, to get advance information about upcoming episodes, researchers at the Kaiser Family Foundation conducted 10 separate national random-sample telephone surveys of regular viewers to determine the impact of entertainment media as an information source on health and health policy. Survey Snapshot

  • Selected Findings from: The 2001 National Survey of South African Youth

    Report

    Excerpts from a forthcoming report based on a national survey of South African youth ages 12-17. The survey was conducted October to November 2001 among a nationally representative sample of 2204 youth, and was designed to shed light on how South African youth view their lives today and what they think about their futures, with a particular focus on HIV/AIDS and sexual behaviour. It also provides some initial data on South African young people's awareness…

  • Report Of Technical Advisory Group On Lovelife South Africa Site Visit

    Report

    In January 2002, an international Technical Advisory Group (TAG) traveled to South Africa to observe the programs and to make recommendations on strengthening loveLife's overall strategy. The TAG strongly and unanimously felt the loveLife project should be both continued and expanded. Particular strengths included its pioneering strategy focusing on the sexual health of youth; its comprehensive program incorporating media messages with services, outreach, and evaluation; the impressive talent of its staff from top down; and…

  • PSAs in a New Media Age Case Studies

    Other Post

    A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…

  • PSAs in a New Media Age Report: TV Content

    Report

    PSAs in a New Media Age A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders…

  • PSAs in a New Media Age Background Papers

    Report

    A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…

  • Impact of Public Service Advertising by Charles Atkins for Kaiser Family Foundation

    Report

    This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness. The paper was released in conjunction with Shouting to be Heard: Public Service Advertising in a New Media Age, a new national study on public service advertising. Background Paper

  • PSAs in a New Media Age Executive Summary

    Report

    A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…

  • Looking at loveLife: The First Year

    Other Post

    Looking at loveLife: The First YearSummaries of Monitoring and Evaluation loveLife is a deliberate departure from traditional approaches to HIV prevention, relying on a combination of commercial marketing and public health techniques to promote a new healthy lifestyle among a 12-17 year old target group - identified at highest risk of HIV infection. loveLife's strategy is premised on the importance of more open communication about sex and sexuality as an essential precondition for sexual behaviour…

  • How  Accessible is Individual Health Insurance for Consumers in Less-Than-Perfect Health?

    Report

    How Accessible is Individual Health Insurance for Consumers in Less-Than-Perfect Health? This report documents the findings of a study examining access to health insurance coverage in the individual market for people with health problems. Seven hypothetical consumers with varying health conditions were defined and insurers and HMOs in eight different markets around the country were asked to consider them as though they were real consumers applying for coverage. Executive Summary (.pdf) Full Report