The Use of Mainstream Media to Encourage Social Responsibility: The International Experience – Report
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience Executive Summary The Henry J. Kaiser Family Foundation commissioned the Advocates for Youth Media Project to carry out a study titled The Use of Mainstream Media to Encourage Social Responsibility: The International Experience. The study examines the outcomes of programs using mass media entertainment to stimulate changes in health behaviors. Entertainment-education is defined as the process of putting educational content in entertaining formats…