KFF designs, conducts and analyzes original public opinion and survey research on Americans’ attitudes, knowledge, and experiences with the health care system to help amplify the public’s voice in major national debates.
Who Stays and Who Goes Home: Using National Data on Nursing Home Discharges and Long-Stay Residents to Draw Implications for Nursing Home Transition Programs
This report analyzes survey data to describe the characteristics of two groups of nursing home residents who are 65 years or older: those who are discharged back to the community over a one year time period and those who remain in nursing homes for 90 days or longer. Over the last several years, some states have turned their attention to returning nursing home residents to community settings through nursing home transition programs. The findings provide insights on who to target in transition programs and what level and types of community resources are needed.
This comprehensive survey from USA Today, the Kaiser Family Foundation, and the Harvard School of Public Health examines how Americans are being affected by health care costs. The survey includes information on the barriers health care costs pose to obtaining medical care and the alternative measures people take to lower their medical and prescription drug bills.
The is based on a nationally representative sample of 1,531 adults ages 18 years and older, conducted between April 25 and June 9, 2005. The USA Today/Kaiser Family Foundation/Harvard School of Public Health Survey Project is a three-way partnership. USA Today, Kaiser, and Harvard jointly design and analyze surveys examining health care issues.
A three-day series based on the results of the survey appeared in USA Today. USA Today retains editorial control over the content published by the paper.
This document includes the toplines from the joint USA Today/Kaiser/Harvard School of Public Health survey exploring Americans’ views on health care costs.
MTV : It’s Your (Sex) Life WebsiteVisitors to the It’s Your (Sex) Life website can learn more about HIV/AIDS and related sexual health issues, access HIV/AIDS and STD resources including local testing facilities, read and download the It’s Your (Sex) Life guide, and join MTV’s pro-social online community called think.
It’s Your (Sex) Life Campaign Materials
WebsiteAt the It’s Your (Sex) Life website (www.itsyoursexlife.com), visitors can access a nationwide database of HIV and STD testing facilities and search interactive features addressing HIV/AIDS and related issues. The It’s Your (Sex) Life website is a part of MTV’s broader pro-social social networking site, www.think.mtv.com. Here, users can create their own free profile, connect with other young people, pledge support to the issues they care about, upload video, write blogs, and more.
Toll-Free HotlineThe campaign’s interactive toll-free hotline (1-877-777-IYSL) offers callers on demand sexual health information or the option to be connected with counselors at the CDC’s HIV/STD hotlines or a local Planned Parenthood.
Text Messaging Service By text messaging their ZIP Code to the short code “KNOW IT” on the dial pad, cell phone users recieve a text message back with information about the HIV testing center nearerst to them. Read the text program terms and conditions.
SurveysPeriodic random-sample surveys of callers to the campaign’s hotline and viewer call-out surveys monitor the impact of the campaign. Several national surveys of young people have looked at attitudes and knowledge on sexual health issues, including one that focused on STDs and another conducted during the 2000 elections that examined views on such issues as abortion and sex education.
Reaching the MTV Generation: Research on the impact the KFF/MTV public education campaign has had on the sexual health of 15-17 year olds.
2006 Emmy Award – National Public Service Announcement for “Ed” and “Cynthia”.
2006 Cable Positive POPAward for “Ed” and “Cynthia” public service announcements.
2006 Webby Award Official Honoree for KNOW HIV/AIDS.
2005 National Association of People with AIDS Positive Ally Award for the campaign’s contribution to the fight against HIV/AIDS in the U.S. and Globally.
2004 Academy of TV Arts and Sciences Governor’s Award for KNOW HIV/AIDS.
2004 Academy of TV Arts and Science Ribbon of Hope Award for KNOW HIV/AIDS.
2004 George Foster Peabody Award for KNOW HIV/AIDS and Fight For Your Rights: Protect Yourself campaigns, with special recognition for A Walk in Your Shoes and The Social History of HIV.
2003 Emmy Award nomination for KNOW HIV/AIDS for “Little Reminders”, “Excuses” and “Bedroom”.
2003 Robert Wood Johnson Foundation Award for Excellence in Health and Medical Programming for KNOW HIV/AIDS and Fight For Your Rights: Protect Yourself campaigns, with special recognition for A Walk in Your Shoes and The Social History of HIV.
We encourage you to host an online ad on your website to help raise awareness about the importance of HIV testing.
WebsiteAt the KNOW HIV/AIDS initiative’s website – www.knowhivaids.org – visitors can find a HIV testing facility in their area, test their knowledge of HIV/AIDS, learn the facts about HIV/AIDS and about getting tested, access additional resources, learn about how they can get involved in the fight against HIV/AIDS, and find out more about the KNOW HIV/AIDS campaign.
Text MessagingIn March 2007, KNOW HIV/AIDS launched a new campaign short code: KNOWIT (566948). This resource provides audiences with easy access to local testing center information via their mobile phones. By “texting” their zip code to KNOWIT, users can quickly, easily and anonymously receive information about local HIV testing locations in a format increasingly familiar to younger audiences. This first-of-its-kind national testing initiative was supported by the CDC, which provided the back-end informational resources to support the campaign.
Information GuideA crucial piece of all of the Foundation’s public education efforts are free resources and other referral services that are promoted through public service messages and other campaign components. Working with an editorial team at Simon & Schuster, another Viacom property, the Foundation developed a 30-page informational guide that provides basic facts about HIV/AIDS, including information about testing – Get Informed, Get the Facts About HIV/AIDS. More targeted guides aimed at youth, parents, African Americans, and Spanish-speakers are also available.
Get Informed, Get the Facts About HIV/AIDS You can also order a copy of the guide free-of-charge through the toll-free hotline, 866-344-KNOW (5669), or online at the KNOW HIV/AIDS website. Callers wanting more information can be connected to the CDC’s national HIV and STD referral service, through the hotline, to speak with a counselor or to find a local testing center.
Local Ad CampaignsKNOW HIV/AIDS has teamed up with the National Association of People with AIDS (NAPWA-US) and Cable Positive to promote HIV testing by sharing rights-free television and radio ads that will reach thousands of people for National HIV Testing Day (June 27).
If you are interested in using television, radio, and outdoor PSAs developed under the campaign in your community outreach or local markets, please contact Laura Wiggs at lauraw@kff.org.
SurveyA new national survey of African Americans reviews aspects of the Rap It Up and KNOW HIV/AIDS campaigns, which are ongoing HIV/AIDS public education partnerships conducted by the Kaiser Family Foundation with Black Entertainment Television (BET) and Viacom, Inc., respectively. The survey seeks to look at the reach and impact of the campaigns. Rap It Up is the single largest public education effort on HIV/AIDS and related issues directed toward the African American community.
Viacom is the leading producer of television content in the U.S. The Foundation provides substantive expertise and counsel on HIV/AIDS to the writers and producers of television shows produced by Viacom networks or properties to inform storylines about the topic.
A number of shows have already aired — or are working on — HIV-themed episodes, including: Becker (CBS), The District (CBS), Enterprise: Star Trek (UPN), Girlfriends (UPN), Half and Half (UPN), One on One (UPN), Queer as Folk (Showtime), Soulfood (Showtime), Touched by an Angel (CBS) and America’s Next Top Model (CW).
Information about past and upcoming episodes is available on the campaign’s website.
This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.
The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.
If you are unable to view the videos below, please download the most recent version of Real Playerhere.
Black Book promo (:40) 56K256K Teresa – CBS Cares (:30) 56K256K Scott (No One Is Immune) – CBS Cares (:30) 56K256KScott – CBS Cares (:10) 56K256K Regan – CBS Cares (:10) 56K256KTeresa – CBS Cares (:10) 56K256KRADIO
The Kaiser Family Foundation encourages non-profit organizations, government agencies, academic institutions, and other organizations to link to its online information. To link to the database, please use the following graphic, title and url.
