MTV : It’s Your (Sex) Life WebsiteVisitors to the It’s Your (Sex) Life website can learn more about HIV/AIDS and related sexual health issues, access HIV/AIDS and STD resources including local testing facilities, read and download the It’s Your (Sex) Life guide, and join MTV’s pro-social online community called think.

It’s Your (Sex) Life Campaign Materials

WebsiteAt the It’s Your (Sex) Life website (www.itsyoursexlife.com), visitors can access a nationwide database of HIV and STD testing facilities and search interactive features addressing HIV/AIDS and related issues. The It’s Your (Sex) Life website is a part of MTV’s broader pro-social social networking site, www.think.mtv.com. Here, users can create their own free profile, connect with other young people, pledge support to the issues they care about, upload video, write blogs, and more.

Toll-Free HotlineThe campaign’s interactive toll-free hotline (1-877-777-IYSL) offers callers on demand sexual health information or the option to be connected with counselors at the CDC’s HIV/STD hotlines or a local Planned Parenthood.

Text Messaging Service By text messaging their ZIP Code to the short code “KNOW IT” on the dial pad, cell phone users recieve a text message back with information about the HIV testing center nearerst to them. Read the text program terms and conditions.

Sexual Health GuideIt’s Your (Sex) Life: Your Guide To Safe & Responsible Sex is a comprehensive 30-page booklet available for download here:It’s Your (Sex) Life: Your Guide To Safe & Responsible Sex

SurveysPeriodic random-sample surveys of callers to the campaign’s hotline and viewer call-out surveys monitor the impact of the campaign. Several national surveys of young people have looked at attitudes and knowledge on sexual health issues, including one that focused on STDs and another conducted during the 2000 elections that examined views on such issues as abortion and sex education.

• Reaching the MTV Generation: Research on the impact the KFF/MTV public education campaign has had on the sexual health of 15-17 year olds.
• The Sexual Health of Adolescents and Young Adults

KNOW HIV/AIDS Awards

• 2006 Emmy Award – National Public Service Announcement for “Ed” and “Cynthia”.
• 2006 Cable Positive POP Award for “Ed” and “Cynthia” public service announcements.
• 2006 Webby Award Official Honoree for KNOW HIV/AIDS.
• 2005 National Association of People with AIDS Positive Ally Award for the campaign’s contribution to the fight against HIV/AIDS in the U.S. and Globally.
• 2004 Academy of TV Arts and Sciences Governor’s Award for KNOW HIV/AIDS.
• 2004 Academy of TV Arts and Science Ribbon of Hope Award for KNOW HIV/AIDS.
• 2004 George Foster Peabody Award for KNOW HIV/AIDS and Fight For Your Rights: Protect Yourself campaigns, with special recognition for A Walk in Your Shoes and The Social History of HIV.
• 2003 Emmy Award nomination for KNOW HIV/AIDS for “Little Reminders”, “Excuses” and “Bedroom”.
• 2003 Robert Wood Johnson Foundation Award for Excellence in Health and Medical Programming for KNOW HIV/AIDS and Fight For Your Rights: Protect Yourself campaigns, with special recognition for A Walk in Your Shoes and The Social History of HIV.

KNOW HIV/AIDS Campaign Materials

We encourage you to host an online ad on your website to help raise awareness about the importance of HIV testing.

WebsiteAt the KNOW HIV/AIDS initiative’s website – www.knowhivaids.org – visitors can find a HIV testing facility in their area, test their knowledge of HIV/AIDS, learn the facts about HIV/AIDS and about getting tested, access additional resources, learn about how they can get involved in the fight against HIV/AIDS, and find out more about the KNOW HIV/AIDS campaign.

Text MessagingIn March 2007, KNOW HIV/AIDS launched a new campaign short code: KNOWIT (566948). This resource provides audiences with easy access to local testing center information via their mobile phones. By “texting” their zip code to KNOWIT, users can quickly, easily and anonymously receive information about local HIV testing locations in a format increasingly familiar to younger audiences. This first-of-its-kind national testing initiative was supported by the CDC, which provided the back-end informational resources to support the campaign.

Information GuideA crucial piece of all of the Foundation’s public education efforts are free resources and other referral services that are promoted through public service messages and other campaign components. Working with an editorial team at Simon & Schuster, another Viacom property, the Foundation developed a 30-page informational guide that provides basic facts about HIV/AIDS, including information about testing – Get Informed, Get the Facts About HIV/AIDS. More targeted guides aimed at youth, parents, African Americans, and Spanish-speakers are also available.

Get Informed, Get the Facts About HIV/AIDS You can also order a copy of the guide free-of-charge through the toll-free hotline, 866-344-KNOW (5669), or online at the KNOW HIV/AIDS website. Callers wanting more information can be connected to the CDC’s national HIV and STD referral service, through the hotline, to speak with a counselor or to find a local testing center.

Local Ad CampaignsKNOW HIV/AIDS has teamed up with the National Association of People with AIDS (NAPWA-US) and Cable Positive to promote HIV testing by sharing rights-free television and radio ads that will reach thousands of people for National HIV Testing Day (June 27).

If you are interested in using television, radio, and outdoor PSAs developed under the campaign in your community outreach or local markets, please contact Laura Wiggs at lauraw@kff.org.

SurveyA new national survey of African Americans reviews aspects of the Rap It Up and KNOW HIV/AIDS campaigns, which are ongoing HIV/AIDS public education partnerships conducted by the Kaiser Family Foundation with Black Entertainment Television (BET) and Viacom, Inc., respectively. The survey seeks to look at the reach and impact of the campaigns. Rap It Up is the single largest public education effort on HIV/AIDS and related issues directed toward the African American community.

Assessing Public Education Programming on HIV/AIDS: A National Survey of African Americans

KNOW HIV/AIDS – Special Programming

Viacom is the leading producer of television content in the U.S. The Foundation provides substantive expertise and counsel on HIV/AIDS to the writers and producers of television shows produced by Viacom networks or properties to inform storylines about the topic.

A number of shows have already aired — or are working on — HIV-themed episodes, including: Becker (CBS), The District (CBS), Enterprise: Star Trek (UPN), Girlfriends (UPN), Half and Half (UPN), One on One (UPN), Queer as Folk (Showtime), Soulfood (Showtime), Touched by an Angel (CBS) and America’s Next Top Model (CW).

Information about past and upcoming episodes is available on the campaign’s website.

KNOW HIV/AIDS PSAs

This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.

The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.

If you are unable to view the videos below, please download the most recent version of Real Player here.

2007

TELEVISION Balloons (:30) 56K 256K Balloons (:10) 56K 256K Flowers (:30) 56K 256K Flowers (:10) 56K 256K

OUTDOOR

Love Is Fleeting (.pdf)

RADIO

Text Know ItEmail BreakupText Breakup

2006

TELEVISION

Black Book promo (:40) 56K 256K Teresa – CBS Cares (:30) 56K 256K Scott (No One Is Immune) – CBS Cares (:30) 56K 256KScott – CBS Cares (:10) 56K 256K Regan – CBS Cares (:10) 56K 256KTeresa – CBS Cares (:10) 56K 256KRADIO

Family :30Family :10Lovers :30Lovers :10

2005

ONLINE

TELEVISION

Ed (:30) 56K 256K 2006 EMMY AWARD WINNERCynthia (:30) 56K 256K 2006 EMMY AWARD WINNERConnection (:30) 56K 256K Mural (:30) 56K 256K Knowledge (:10) 56K 256K Community (:10) 56K 256K Common – Street (:30)Common – Urban (:30)Common – Center (:10)Common – Hub (:10)Open Eyes (female) (:10)Open Eyes (male) (:10) Birthday (:30)Guy Talk (:30)Know the Truth (:30)No Symptoms (:30)Get Tested (:30)

OUTDOOR (.pdfs)

Wall (female)Wall (male)Wall (couple)SubwayArrows Flowers (English) Flowers (Spanish) Thought Open Eyes (female) Open Eyes (male)

RADIO

We All Have AIDS 1 (:30)We All Have AIDS 2 (:30)We All Have AIDS – Alan (:10)We All Have AIDS – Ben (:10)We All Have AIDS – Julianne (:10)We All Have AIDS – Liza (:10)We All Have AIDS – Mena (:10)We All Have AIDS – Natasha (:10)We All Have AIDS – Richard (:10)Common – Liberation (:30)Common – Stoppin’ It (:30)Common – Quest for Happiness (:10)Common – Stoppin’ It (:10)Good Life (:30)Teach One (:30)Future of Us (:10)Teach One (:10)Fred & Brian (:30)Announcer (:10)

2004

TELEVISION

Bus (:30)Loft (:10)Messenger (:30) Instant Message (:10)Dumpster (:20)Statistics (:30)Security (:30)Pharmacy (:30)Couples (:30)Airport Security (:30)Convenience Store (:30)

OUTDOOR (.pdfs)

Sitting Cab Ledge (English) Ledge (Spanish) Leaning (English) Leaning (Spanish) Think Hold (English) Hold (Spanish) Embrace Partners Bottle Pill Are You Positive? (Male)Are You Positive? (Female)Take Your Body For A Test Drive

2003

TELEVISION

SUV Mom (:30)Little Reminders (:30)Boy (:30)Startling Facts (Youth) (:10)Startling Facts (HIV Infection) (:10)Startling Facts (Global Prevention) (:10)Excuses (:30)Now Available (:30)Tornado (:30)Million (:10)Word on the Street (Sister’s Response) (:10)Word on the Street (Brother’s Response) (:10)Word on the Street (Brother to Brother) (:10)Chain Reaction (:30)No Excuses (:30)Bedroom (:10)Hallway (:10)Basement (:10)Doesn’t Have to Happen (:30)Protection (:30)Communication (:15)Safe Sex (:15)

OUTDOOR (.pdfs)

World AIDS Day 2003JacketMapNecklaceRepresentHandle Your BusinessYou Better Ask SomebodyMeet the New Face of HIV/AIDS (African American)Muestra Tus CartasBorr

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How to Link to Medicaid Benefits: Online Database

The Kaiser Family Foundation encourages non-profit organizations, government agencies, academic institutions, and other organizations to link to its online information. To link to the database, please use the following graphic, title and url.

Title:Medicaid Benefits: Online Database Kaiser Family FoundationURL:http://www.kff.org/medicaidbenefits/Graphic:

(right click on the graphic and select “Save Picture As” to save it to your computer)

Thank you for your interest. Please let us know when you have posted the link. Email KCMU@kff.org when the link is live or if you have any questions.

Rap It Up’s It’s Your (Sex) Life: Your Guide to Safe and Responsible Sex

An informative booklet on preventing unintended pregnancies, HIV and AIDS and other STDs. This brochure was produced by the Henry J. Kaiser Family Foundation as a project of the Foundation and BET.

It’s Your (Sex) Life: Your Guide to Safe and Responsible Sex

Tracking Poll Finds Seniors Now Split on Medicare Drug Benefit

This August tracking survey shows modest progress in seniors’ knowledge about the Medicare drug benefit. Also, for the first time, the tracking poll shows seniors are as likely to say that they have a favorable impression of the drug benefit as an unfavorable one.

The Kaiser Health Poll Report Survey was conducted and analyzed by researchers at the Kaiser Family Foundation. A nationally representative sample of 1,205 adults ages 18 and older, including 300 respondents 65 years of age and older, was interviewed by telephone by Princeton Survey Research Associates between August 4-8, 2005. The margin of sampling error is plus or minus three percentage points for the full sample and plus or minus six percentage points among seniors.

Chart Pack: Views on the Medicare Prescription Drug Benefit

Toplines: July/August 2005 Health Poll Report Survey

Health News Index July/August, 2005

These toplines provide the complete survey questions and responses to the July/August 2005 Kaiser Health Poll Report, a bimonthly report designed to provide key tracking information on public opinion about health care topics to journalists, policymakers and the general public. It includes a series of questions on seniors’ views and knowledge about the Medicare prescription drug benefit.

Topline/Survey