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PSAs in a New Media Age A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
Looking at loveLife: The First YearSummaries of Monitoring and Evaluation loveLife is a deliberate departure from traditional approaches to HIV prevention, relying on a combination of commercial marketing and public health techniques to promote a new healthy lifestyle among a 12-17 year old target group - identified at highest risk of HIV infection.
How Accessible is Individual Health Insurance for Consumers in Less-Than-Perfect Health? This report documents the findings of a study examining access to health insurance coverage in the individual market for people with health problems.
Host: Nick Adams; Reporter: Joe Palca Reprinted with permission of National Public Radio NOAH ADAMS, host: Any doctor will tell you that preventing a disease is better than treating one. But disease prevention can be tricky. Virtually anything you do to lower the risk for one disease raises the risk of something else.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
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