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A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…
This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness. The paper was released in conjunction with Shouting to be Heard: Public Service Advertising in a New Media Age, a new national study on public service advertising. Background Paper
PSAs in a New Media Age A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders…
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future…
Looking at loveLife: The First YearSummaries of Monitoring and Evaluation loveLife is a deliberate departure from traditional approaches to HIV prevention, relying on a combination of commercial marketing and public health techniques to promote a new healthy lifestyle among a 12-17 year old target group - identified at highest risk of HIV infection. loveLife's strategy is premised on the importance of more open communication about sex and sexuality as an essential precondition for sexual behaviour…
How Accessible is Individual Health Insurance for Consumers in Less-Than-Perfect Health? This report documents the findings of a study examining access to health insurance coverage in the individual market for people with health problems. Seven hypothetical consumers with varying health conditions were defined and insurers and HMOs in eight different markets around the country were asked to consider them as though they were real consumers applying for coverage. Executive Summary (.pdf) Full Report
Host: Nick Adams; Reporter: Joe Palca Reprinted with permission of National Public Radio NOAH ADAMS, host: Any doctor will tell you that preventing a disease is better than treating one. But disease prevention can be tricky. Virtually anything you do to lower the risk for one disease raises the risk of something else. For example, even a daily jog to prevent heart disease puts you at greater risk for sprained muscles and twisted ankles. As…
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.) The current study also examines any changes that have occurred in the presentation of sexual messages on television over the last two years. The study looked at 1,114 programs from…
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.) The current study also examines any changes that have occurred in the presentation of sexual messages on television over the last two years. The study looked at 1,114 programs from…
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