Health Information and Trust

The monitor

Five technology companies have launched dedicated consumer-facing AI health tools so far in 2026, reflecting the demand for what some users see as a convenient source of health information, even as questions about AI’s reliability remain unresolved.

And, a decades-old World Health Organization classification has been misrepresented online to suggest that hormonal birth control pills were recently found to cause cancer, illustrating how false and misleading health claims can spread even in the absence of outright falsehoods.

Polling

Dashboard: Polling on Health Information and Trust

Drawing on KFF’s poll findings, this interactive dashboard tracks the public’s trusted sources for health information, attitudes toward vaccines, and use of news, social media, and AI for health-related information.

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  • Bird Flu Knowledge, Misleading Claims About Measles Prevention, and Health Content Restrictions — The Monitor

    Feature

    This volume features findings on beliefs about bird flu from KFF’s latest Tracking Poll on Health Information and Trust, as well as the false promotion of vitamin A as a preventative for measles. The Monitor also shares developments in content moderation on social media and how a study about mental health after gender-affirming care is misrepresented to make false claims about health care for transgender and non-binary people. Additionally, this volume explores when people prefer…

  • Poll: Most Republicans Do Not Trust CDC On Bird Flu

    News Release

    As bird flu continues to circulate among animals in the U.S. with some human cases, about six in 10 (58%) people overall have at least “a fair amount” of trust in the Centers for Disease Control and Prevention (CDC) to provide reliable information about bird flu, though only 21% have a “great deal of trust,” the latest KFF Tracking Poll on Health Information and Trust finds.As the White House withdraws the nomination of Dr. David Weldon to…

  • KFF Tracking Poll on Health Information and Trust: Bird Flu

    Feature

    As bird flu continues to spread among animals in the U.S., KFF's Tracking Poll on Health Information and Trust finds that the public is more concerned about its impact on food prices than potential health impacts. Trust in the CDC to provide information on bird flu is also divided along partisan lines, and a large share of the public is uncertain about public health agencies' recommendations for preventing infection.

  • This quote card is a quote from Josh Michaud that reads, "Given the current trends and embrace of vaccine skepticism on the part of the administration, and potential changes to federal policy around childhood vaccines, we might continue to witness more and longer outbreaks of preventable disease—and just maybe lose our measles elimination status, which as a country we’ve had for 25 years."

    U.S. Measles Outbreaks: A New Abnormal in a Time of Vaccine Hesitancy

    Quick Take

    Given the current trends and embrace of vaccine skepticism on the part of the administration, and potential changes to federal policy around childhood vaccines, we might continue to witness more and longer outbreaks of preventable disease — and just maybe lose our measles elimination status, which as a country we’ve had for 25 years.

  • Race-Based Vaccine Myths Spread Amid Measles Outbreaks — The Monitor

    Feature

    This volume discusses the spread of race-based vaccine myths and shifts in health communication from fact-checking to fostering open dialogue. It also explains common misconceptions about heart attack treatment and prevention, a new scientific journal that questions established science, and gaps in research standards for AI chatbots used in healthcare.

  • Skepticism Surrounding ADHD Diagnoses and Medication — The Monitor

    Feature

    This volume examines the impact of recent executive actions on federal health communication, along with concerns and stigmas surrounding ADHD diagnoses and treatments, including skepticism about pharmaceutical influence on medication promotion. It also explores distrust in food regulations following the FDA’s ban on Red Dye No. 3.

  • Quick Takes: Timely insights and analysis from KFF staff

    Race Is a Social Category, Not a Biological One

    Quick Take

    Sen. Angela Alsobrooks questioned [Kennedy] about earlier statements he has made suggesting that Black people should not adhere to the same vaccine schedule as White people because “their immune system is better than ours.” … Race is a poor proxy for genetic ancestry and large genetic studies have demonstrated more variation within defined racial groups (intra-racially) than there are between different racial groups (inter-racially).

  • Skepticism About Vaccines and Response to Bird Flu — The Monitor

    Feature

    This volume shares findings from the latest KFF Tracking Poll on Health Information and Trust, along with updates from Robert Kennedy Jr’s senate hearings. It also examines distrust in public health messaging about bird flu, motivations for sharing information online, and how fraudulent research can sometimes inform AI chatbot models.