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Health Information and Trust Tracking Poll

The Health Information and Trust Tracking Poll is part of KFF’s Health Information and Trust Initiative, which tracks health misinformation in the U.S, analyzes its impact on the American people, and mobilizes media to address the problem. Explore the findings below.

Drawing on these poll findings, this interactive dashboard tracks the public’s trusted sources for health information, attitudes toward vaccines, and use of news, social media, and AI for health-related information. It provides visual representations of the key trends in the public’s trust in health information and tracks exposure to and belief in false and unproven health claims.

View the Latest: Health Information and Trust Tracking Poll

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  • Poll: Trust in Public Health Agencies and Vaccines Falls Amid Republican Skepticism

    News Release

    As President Trump begins his second term, the public’s trust in health information from key health agencies has fallen over the past 18 months, continuing a decline that began during the COVID-19 pandemic, finds the new KFF Tracking Poll on Health Information and Trust.  Just over half (53%) of the public now says they trust the Food and Drug Administration (FDA) to make the right recommendations on health issues at least “a fair amount,” down…

  • Misinformation About Immigrants in the 2024 Presidential Election

    Poll Finding

    With the 2024 election season underway, a large majority of the public reports hearing false claims about immigrants from candidates or elected officials, and many immigrants say Donald Trump's rhetoric in particular is negatively affecting how they are treated. This poll finding also gauges understanding about U.S. immigrants' eligibility for government benefits programs.

  • Poll: As the Election Approaches, Most of the Public Say They Have Heard False Claims about Immigrants 

    News Release

    With immigration and border security getting attention heading into November’s elections, a large majority of the public reports hearing false claims about immigrants from candidates or elected officials, and many immigrants say the rhetoric is negatively affecting how they are treated, a new KFF Health Misinformation Tracking Poll finds. Fielded before the Sept. 10 debate between former President Trump and Vice President Harris, the poll tested the public’s awareness of, and belief in, several statements…

  • KFF Health Misinformation Tracking Poll: Artificial Intelligence and Health Information

    Poll Finding

    KFF's Health Misinformation Tracking Poll finds that while most adults say they have interacted with artificial intelligence (AI), most are not confident that these chatbots provide accurate health information. Most of the public, and half of AI users, are not confident they can tell whether information from AI chatbots is true or false

  • Poll: Most Who Use Artificial Intelligence Doubt AI Chatbots Provide Accurate Health Information

    News Release

    Amid rising interest in and use of artificial intelligence (AI) by individuals and businesses, most of the public (63%), including most AI users (56%), are not confident that AI chatbots provide accurate health information, a new KFF Health Misinformation Tracking Poll finds. The poll comes as AI chatbots such as ChatGPT, Google Gemini, and Microsoft CoPilot have become widely available and public use has risen. About one in six (17%) adults now say they use…

  • KFF Health Misinformation Tracking Poll: Health and Election Issues on TikTok

    Poll Finding

    KFF's Health Misinformation Tracking Poll shows that most adults who use the social media app TikTok report seeing health-related information or advice on the app. While fewer than half of users say they trust health information they see on the app, younger, Black and Hispanic users report higher levels of trust.

  • Most Parents Haven’t Heard Misinformation About the Measles Vaccine though Significant Shares Are Uncertain About the Validity of Claims

    News Release

    As rates of childhood vaccination decline and with measles on the rise again, a KFF Health Misinformation Tracking Poll, fielded in late February, examines the extent to which adults have heard and believe misinformation about the measles vaccine. The poll also examines the public’s views of the U.S. government and social media companies’ role in moderating false health claims online. While most of the public—including parents—haven’t heard misinformation about the measles vaccine, many are uncertain…

  • Large Shares of Black Adults, Hispanic Adults, and Rural Residents are Unsure Whether to Believe Many False Health Claims  

    News Release

    Drawing on KFF’s Misinformation Pilot Poll, KFF today released three follow-up reports examining exposure to, and belief in, health misinformation among Black adults, Hispanic adults, and rural communities. As with the general public, large shares within each group are uncertain about whether each of 10 false health claims are true or not, describing them as either “probably true” or “probably false.” This uncertainty leaves people vulnerable to misinformation but also provides an opportunity to combat…