
Correct!
About seven in ten (69%) rural voters say it is “extremely important” for candidates in the 2026 midterm elections to talk about cost of living, making it the top issue tested in the survey. Health care costs followed at 56%.
The independent source for health policy research, polling, and news.
KFF’s policy research provides facts and analysis on a wide range of policy issues and public programs.
KFF designs, conducts and analyzes original public opinion and survey research on Americans’ attitudes, knowledge, and experiences with the health care system to help amplify the public’s voice in major national debates.
KFF Health News is a national newsroom that produces in-depth journalism about health issues and is one of the organization’s core operating programs.

Correct!
About seven in ten (69%) rural voters say it is “extremely important” for candidates in the 2026 midterm elections to talk about cost of living, making it the top issue tested in the survey. Health care costs followed at 56%.
© 2026 KFF