BET Rap-it-up PSAs

Since the launch of the campaign in 1998, BET and Kaiser have teamed up to produce television PSAs to raise awareness about HIV/AIDS in the African American community.  PSAs refer viewers to the campaign’s toll-free number (1-866-RAP-IT-UP) and/or website (www.rap-it-up.com) for additional HIV/AIDS related information, including a national database of HIV testing centers.  Starting in 2007, select PSAs also drive viewers to a new text message service. By text messaging their zip code to the short code “RAPIT” (72748 on the dial pad) cell phone users will receive a text message back with information about the testing site nearest to them.

2007

• Classroom (:30)
• Post Test (:30)
• Find a Friend, Be a Friend (:30)
• Clinic (split screen) (:30)

2006

• 25 Heroes – Dr. Robert Fullilove (:30) 56K 256K
• 25 Heroes – Alicia Keys (:30) 56K 256K
• 25 Heroes – Earvin “Magic” Johnson (:30) 56K 256K
• 25 Heroes – Wyclef Jean (:30) 56K 256K
• 25 Heroes – Frank Oldham (:30) 56K 256K
• 25 Heroes – Rae Lewis Thornton (:30) 56K 256K
• 25 Heroes – Sheryl Lee Ralph (:30) 56K 256K
• 25 Heroes – Pernessa Steele (:30) 56K 256K
• 25 Heroes – Dr. Helene Gayle (:30) 56K 256K
• 25 Heroes – Debra Frazier (:30) 56K 256K
• 25 Heroes – Dr. David Satcher (:30) 56K 256K
• 25 Heroes – Congresswoman Maxine Waters (:30) 56K 256K
• 25 Heroes – Reverend Cecil Williams (:30) 56K 256K
• 25 Heroes – Denise Stokes (:30) 56K 256K
• 25 Heroes – Phill Wilson (:30) 56K 256K
• 25 Heroes – Sandra McDonald (:30) 56K 256K
• 25 Heroes – Robert L. Johnson (:30) 56K 256K
• 25 Heroes – Marvelyn Brown (:30) 56K 256K
• 25 Heroes – Hydeia Broadbent (:30) 56K 256K
• 25 Heroes – Reverend Edwin C. Sanders II (:30) 56K 256K
• 25 Heroes – Bethsheba Johnson (:30) 56K 256K
• 25 Heroes – Common (:30) 56K 256K
• 25 Heores – Danny Glover (:30) 56K 256K
• 25 Heroes – Donna Christian Christensen (:30) 56K 256K
• 25 Heroes – Gary J. Bell (:30) 56K 256K
• Heather (:30) 56K 256K
• Kelvin (:30) 56K 256K
• Marvelyn (:30) 56K 256K
• Robert (:30) 56K 256K
• Multi A (:15) 56K 256K
• Multi B (:15) 56K 256K

2005

• About Male (:30) 56K 256K
• About Female (:30) 56K 256K

2004

• Number One (:30)
• Street Team (:30)
• What’s Hot (:30)
• Bedroom (:30)
• Couch (:30)
• Couch (:10)
• Hallway (:10)

2003

• Security (:30)
• Pharmacy (:30)
• Statistics (:30)
• Ja Rule (:30) 56K 256K
• Jill Scott (:60) 56K 256K
• Flex Alexander (:30) 56K 256K

2002

• Couch (:30)
• Couples (:30)
• Assume Everyone is Positive (phone number) (:15)
• Doesn’t Have to Happen (website) (:30)
• Risk (phone number) (:30)