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Survey Snapshot: The Impact of TV's Health Content: A Case Study of ER Viewers Working with a writer/producer of the NBC drama, ER, to get advance information about upcoming episodes, researchers at the Kaiser Family Foundation conducted 10 separate national random-sample telephone surveys of regular viewers to determine the impact of entertainment media as an information source on…
In January 2002, an international Technical Advisory Group (TAG) traveled to South Africa to observe the programs and to make recommendations on strengthening loveLife's overall strategy. The TAG strongly and unanimously felt the loveLife project should be both continued and expanded.
Excerpts from a forthcoming report based on a national survey of South African youth ages 12-17.
This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
PSAs in a New Media Age A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
Looking at loveLife: The First YearSummaries of Monitoring and Evaluation loveLife is a deliberate departure from traditional approaches to HIV prevention, relying on a combination of commercial marketing and public health techniques to promote a new healthy lifestyle among a 12-17 year old target group - identified at highest risk of HIV infection.
How Accessible is Individual Health Insurance for Consumers in Less-Than-Perfect Health? This report documents the findings of a study examining access to health insurance coverage in the individual market for people with health problems.
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