Impact of Pharmaceutical Promotion on the Use of Antidepressant Medication
Two recent articles have been published on the impact of direct-to-consumer advertising (DTCA) on the use of antidepressants, based on research by researchers at Harvard University and the Massachusetts Institute of Technology, and funded in part by the Kaiser Family Foundation. These articles include: "Effects of Direct-to-Consumer Advertising on Medication Choice: the Case of Antidepressants," Journal of Public Policy and Marketing, 23(2):115-127, Fall 2004 (J.M. Donohue and E.R. Berndt). This research found that DTCA for…