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New Media and the Future of Public Service Advertising: Case Studies, March 2006 The Kaiser Family Foundation released this collection of case studies on public education campaigns that use new media to help illustrate ways to incorporate new strategies into ongoing or new efforts at a forum on Tuesday, March 21, 2006, in Washington, D.C. Report (.pdf)
As the media environment evolves and viewing habits change, public service advertising campaigns face critical challenges to stay relevant and effective. To help understand the changes, the Kaiser Family Foundation hosted a forum featuring Joseph Jaffe, author of "Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising," to explore how new media such as mobile marketing, viral campaigns, adver-gaming, and other forms of new media can be…
International Health Journalism Fellowship Project: AFRICA About the Project The Kaiser Family Foundation has maintained an extensive program in South Africa for nearly 20 years. Although the Foundation’s work in South Africa focused in the early years mainly on improving the public health system overall, the challenges of the HIV/AIDS epidemic have come to dominate the Foundation’s more recent work there. Over the past 15 years the Foundation has worked extensively with the South African…
Should physicians be required to tell patients if a preventable medical error resulting in serious harm is made in their OWN care, or not? 88 Yes 9 No 2 (DO NOT READ) Don’t know 1 (DO NOT READ) Refused If a preventable medical error that resulted in serious harm were made in your care, how likely do you think the doctor would be to tell you-- very likely, somewhat likely, not very likely, or not…
Assuming that medical errors are reported, should hospital reports of serious medical errors be confidential and only used to learn how to prevent future mistakes or should they also be released to the public? 31 Confidential 63 Released to the public 4 (DO NOT READ) Don’t know 1 (DO NOT READ) Refused Which one of the following statements comes closer to your views on how medical errors that result in serious injury or harm should…
About how many Americans do you think die in hospitals each year as a result of a preventable medical error? (ANSWER CATEGORIES READ) 18 500 31 5,000 18 50,000 9 100,000 OR 5 500,000 or more 16 (DO NOT READ) Don’t know Survey by Henry J. Kaiser Family Foundation, Agency for Healthcare Research and Quality, Harvard School of Public Health. Methodology: Fieldwork Conducted by Princeton Survey Research Associates International, July 7-September 5, 2004 and…
2001/2002 Kaiser Mini-Fellows Constance Alexander, freelance writer and independent producer, WKMS-FM Reporting Area: End-of-life issues in rural western Kentucky. Jenni Bergal, reporter, The Sun-Sentinel, Fort Lauderdale, FLReporting Area: The Broward County mental health court - a model way to address cases involving mentally ill defendants? Jill Brown, managing editor, Managed Care WeekReporting Area: Converting Blue Cross/Blue Shield plans to for-profit companies, and the implications for enrollees. Dudley Clendinen, authorReporting Area: Growing old in America: life…
Jide Adeniyi-Jones, All Africa.comReporting Area: Nigeria"HIV in Nigeria: Living on the Edge," 2003 Raney Aronson, FRONTLINEReporting Area: India "India: The Sex Workers," FRONTLINE, June 24, 2004 Susan Brink, US News & World ReportReporting Area: Botswana"Dancing in the Dark," December 15, 2003 Jon Cohen, Science magazineReporting Area: Asia"Asia: The Next Frontier for HIV/AIDS," September 12, 2003 Liz Doup, South Florida Sun-Sentinel, Fort LauderdaleReporting Area: South Florida"AIDS in South Florida," June 8, 2003 Roland De Wolk, KTVU/2,…
Joanna Breitstein, senior associate editor, Pharmaceutical ExecutiveProject: Tracking pharmaceutical companies' AIDS drugs donations to patients in Africa."AIDS in Africa: The Lazarus Effect," February 1, 2005"AIDS in Africa: The Road Forward," March 1, 2005 "Broken and Fixed- Images and Ideas Shaping East Africa," photography event, December 14, 2005 "Breath of Hope: TB in Africa," February 1, 2006 Geoffrey Cowley, senior editor for health and medicine, NewsweekProject: The World Health Organization’s plan to extend AIDS treatment to…
Greg Barker, documentary filmmaker, FRONTLINEProject: Age of AIDS: 25 years of the epidemic "Age of AIDS," PBS FRONTLINE, May 30, 2006 Tim Collie, senior writer, and Mike Stocker, senior photographer, South Florida Sun-SentinelProject: AIDS and children in the Caribbean. Shereen El Feki, healthcare correspondent, The EconomistProject: AIDS in the Middle East--what are the HIV rates and transmission patterns? Reese Erlich, freelance journalist, Oakland, CAProject: Brazil's success in fighting AIDS, and the implications for the U.S.Report…
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