The Digital Opportunity: Using New Media for Public Education Campaigns
The Ad Council and Kaiser Family Foundation hosted forum, , to explore how health-related and other nonprofits and government agencies can use new digital media such as social networking, user-generated content, and gaming to enhance their communications strategies. Vicky Rideout, vice president and director of Kaiser’s Program for the Study of Entertainment Media and Health, and Barbara Shimaitis, senior vice president, Interactive Services, Ad Council, moderated a discussion with Jeff Berman, general manager for MySpace…