Study Finds Television Stations Donate an Average of 17 Seconds an Hour to Public Service Advertising
Broadcast and cable stations donated an average of 17 seconds an hour to PSAs, totaling one-half of one percent of all TV airtime, according to the study, Shouting to be Heard (2): Public Service Advertising in a Changing Television World, released by the Kaiser Family Foundation. The most frequent time period for PSAs to air was between midnight and 6 a.m., accounting for 46% of donated PSAs across all stations in the study; looking only…