Marketplace Cost Concerns and Coverage Changes in 2026
Half (51%) of returning Marketplace enrollees say their health care costs are “a lot higher” this year compared to last year, according to a KFF follow-up survey of Marketplace enrollees.
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After the enhanced tax credits ended, many Marketplace shoppers shifted toward lower-premium, higher-deductible plans, according to a new KFF analysis. Marketplace enrollment could fall from 22.3 million in 2025 to about 17.5 million in 2026.
While overall opinion of the Affordable Care Act has been more favorable than unfavorable since 2017, there remain deep partisan divides. See how public opinion on the ACA has changed from the inception of the law to the present. This interactive tool highlights key moments when views shifted and trends based on party identification, income, age, gender, and race/ethnicity.
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