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KNOW HIV/AIDS PSA Aired on Super Bowl Sunday To launch the second year of the Kaiser Family Foundation and Viacom multimedia public education campaign, KNOW HIV/AIDS, the world premiere of a new PSA aired during the pre-game of the Super Bowl. The ad focuses on young people under 25 years old, who today account for more than half of new HIV infections both in the U.S. and worldwide. The KNOW HIV/AIDS campaign, which includes media…
UN Secretary-General Kofi Annan Launches Global Media AIDS Initiative As part of the ongoing mobilisation of civil society in the fight against HIV/AIDS, United Nations Secretary-General Kofi Annan met on January 15, 2004 with leaders of some of the world’s leading media organizations to launch a Global Media AIDS Initiative. The Initiative aims to activate media organizations to reach the world’s people – especially youth - with information about how to prevent and treat HIV…
Reaching the MTV Generation: Recent Research on the Impact of the Kaiser Family Foundation/MTV Public Education Campaign on Sexual Health Since 1997, MTV: Music Television and the Kaiser Family Foundation have partnered on an Emmy Award-winning public education partnership to inform and empower young people about critical sexual health issues. Close to a million young people have called the campaign’s toll-free hotline to receive additional information on sexual health topics, be connected with a counselor,…
It's Your (Sex) Life Call-Back Survey - Toplines This telephone survey of 500 15-25 year-olds who had recently called a toll-free telephone number advertised in Fight For Your Rights safer sex PSAs on MTV and requested a copy of the free informational It's Your (Sex) Life guide allowed the Foundation to explore how callers assess the phone service and the guide, as well as the impact the campaign has had on their intentions and reported…
National Survey of Teens and Young Adults on Sexual Health Public Education Campaigns - Toplines This random, nationally representative survey of 1,100 16-24 year olds, focuses specifically on the Kaiser/MTV campaign, Fight For Your Rights, and measures the sexual health attitudes, awareness, and behaviors of this target audience. This survey's results are summarized in the report, Reaching the MTV Generation: Recent Research on the Impact of the Kaiser Family Foundation/MTV Public Education Campaign on Sexual…
This issue brief describes the history and main provisions of TANF, focusing on those that relate directly to teens, and describes what is currently known about the program’s impact on three different groups of adolescents: TANF teen parents, teenagers living in TANF households, and teens who are involved in TANF-funded initiatives. Issue Brief (.pdf)
This report summarizes findings from a series of focus groups with women and teenage girls at risk for HIV. Focus group participants discuss their views on a range of issues including prevention and testing, women’s knowledge about HIV/AIDS, and the effectiveness of public education messages. Report (.pdf)
Women represent almost one in three new HIV infections in the U.S. and the share of women among reported AIDS cases has more than tripled since 1986 from 7% to 26% of reported cases in 2001. Women of color, particularly African American women, have been hard hit, accounting for the majority of new infections among women. In addition, many women with HIV/AIDS are low-income and face considerable challenges in obtaining optimal levels of health care.…
The Healthcare Experiences of Women with HIV/AIDS: Insights from Focus Groups This report summarizes findings from a series of focus groups with women living with HIV/AIDS. Focus group participants describe their first-hand experience with the health care system, including issues of to financing and coverage, relationships with providers, the role of AIDS support organizations, and challenges in care and treatment. Report (.pdf)
provides comprehensive data on the impact of HIV/AIDS epidemic on African Americans. Based on the most recent data and research on the epidemiology of HIV/AIDS among African Americans, the report includes an overview and epidemic profile, as well as data on major trends, access to and use of health services, and perceptions of HIV/AIDS. Chartbook (.pdf)
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