Assessing the Effectiveness of Public Education Campaigns
Policy makers frequently turn to media-based public education campaigns as a way to address public health issues of all kinds, from childhood obesity to enrolling seniors in prescription drug plans. In order to help assess the effectiveness of recent efforts, the Kaiser Family Foundation hosted a forum featuring the authors of three major studies evaluating campaigns on smoking, childhood obesity and youth STD and HIV prevention. The forum featured presentations by: Donna Vallone, associate vice…