Public Education Partnerships: Viacom: PSAs

KNOW HIV/AIDS PSAs

This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.

The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.

If you are unable to view the videos below, please download the most recent version of Real Player here.

2007

TELEVISION Balloons (:30) 56K 256K Balloons (:10) 56K 256K Flowers (:30) 56K 256K Flowers (:10) 56K 256K

OUTDOOR

Love Is Fleeting (.pdf)

RADIO

Text Know ItEmail BreakupText Breakup

2006

TELEVISION

Black Book promo (:40) 56K 256K Teresa – CBS Cares (:30) 56K 256K Scott (No One Is Immune) – CBS Cares (:30) 56K 256KScott – CBS Cares (:10) 56K 256K Regan – CBS Cares (:10) 56K 256KTeresa – CBS Cares (:10) 56K 256KRADIO

Family :30Family :10Lovers :30Lovers :10

2005

ONLINE

TELEVISION

Ed (:30) 56K 256K 2006 EMMY AWARD WINNERCynthia (:30) 56K 256K 2006 EMMY AWARD WINNERConnection (:30) 56K 256K Mural (:30) 56K 256K Knowledge (:10) 56K 256K Community (:10) 56K 256K Common – Street (:30)Common – Urban (:30)Common – Center (:10)Common – Hub (:10)Open Eyes (female) (:10)Open Eyes (male) (:10) Birthday (:30)Guy Talk (:30)Know the Truth (:30)No Symptoms (:30)Get Tested (:30)

OUTDOOR (.pdfs)

Wall (female)Wall (male)Wall (couple)SubwayArrows Flowers (English) Flowers (Spanish) Thought Open Eyes (female) Open Eyes (male)

RADIO

We All Have AIDS 1 (:30)We All Have AIDS 2 (:30)We All Have AIDS – Alan (:10)We All Have AIDS – Ben (:10)We All Have AIDS – Julianne (:10)We All Have AIDS – Liza (:10)We All Have AIDS – Mena (:10)We All Have AIDS – Natasha (:10)We All Have AIDS – Richard (:10)Common – Liberation (:30)Common – Stoppin’ It (:30)Common – Quest for Happiness (:10)Common – Stoppin’ It (:10)Good Life (:30)Teach One (:30)Future of Us (:10)Teach One (:10)Fred & Brian (:30)Announcer (:10)

2004

TELEVISION

Bus (:30)Loft (:10)Messenger (:30) Instant Message (:10)Dumpster (:20)Statistics (:30)Security (:30)Pharmacy (:30)Couples (:30)Airport Security (:30)Convenience Store (:30)

OUTDOOR (.pdfs)

Sitting Cab Ledge (English) Ledge (Spanish) Leaning (English) Leaning (Spanish) Think Hold (English) Hold (Spanish) Embrace Partners Bottle Pill Are You Positive? (Male)Are You Positive? (Female)Take Your Body For A Test Drive

2003

TELEVISION

SUV Mom (:30)Little Reminders (:30)Boy (:30)Startling Facts (Youth) (:10)Startling Facts (HIV Infection) (:10)Startling Facts (Global Prevention) (:10)Excuses (:30)Now Available (:30)Tornado (:30)Million (:10)Word on the Street (Sister’s Response) (:10)Word on the Street (Brother’s Response) (:10)Word on the Street (Brother to Brother) (:10)Chain Reaction (:30)No Excuses (:30)Bedroom (:10)Hallway (:10)Basement (:10)Doesn’t Have to Happen (:30)Protection (:30)Communication (:15)Safe Sex (:15)

OUTDOOR (.pdfs)

World AIDS Day 2003JacketMapNecklaceRepresentHandle Your BusinessYou Better Ask SomebodyMeet the New Face of HIV/AIDS (African American)Muestra Tus CartasBorr