The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth
In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns.
To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum.
Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation’s top cognitive neuroscientists, and experts on media use among young people.
Report: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings
Key Findings: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings
The forum was held on Tuesday, December 12, in Washington, D.C.
Agenda (.pdf)
Speaker Biographies (.pdf)
Presentation (.pdf)
Transcript of Forum (.pdf)