Marketplace Enrollment Snapshot for Open Enrollment 2026
This data is presented as an interactive tool that allows users to: filter by timeframe/year, select specific data columns (distributions), filter by state or geography, and view the data as a table, map, or trend chart.
As of January 28, 2026
| Location | Marketplace Platform in 2026 | Total Consumers Who Have Selected a Plan 2026 | Total Consumers Who Have Selected a Plan 2025 |
|---|---|---|---|
| United States | 30 HealthCare.gov; 21 State-based Marketplace | 22973219 | 24166491 |
| Alabama | HealthCare.gov | 455776 | 477838 |
| Alaska | HealthCare.gov | 26079 | 28736 |
| Arizona | HealthCare.gov | 357144 | 423025 |
| Arkansas | HealthCare.gov | 160307 | 166639 |
| California | State-based Marketplace | 1910476 | 1902566 |
| Colorado | State-based Marketplace | 266988 | 271444 |
| Connecticut | State-based Marketplace | 150719 | 147072 |
| Delaware | HealthCare.gov | 44663 | 52931 |
| District of Columbia | State-based Marketplace | 15323 | 14058 |
| Florida | HealthCare.gov | 4538772 | 4735415 |
| Georgia | State-based Marketplace | 1301254 | 1519153 |
| Hawaii | HealthCare.gov | 23380 | 24606 |
| Idaho | State-based Marketplace | 120426 | 117373 |
| Illinois | State-based Marketplace | 441657 | 465985 |
| Indiana | HealthCare.gov | 300049 | 359240 |
| Iowa | HealthCare.gov | 123304 | 136833 |
| Kansas | HealthCare.gov | 192811 | 200046 |
| Kentucky | State-based Marketplace | 86297 | 97374 |
| Louisiana | HealthCare.gov | 296648 | 292994 |
| Maine | State-based Marketplace | 57456 | 63139 |
| Maryland | State-based Marketplace | 248770 | 247243 |
| Massachusetts | State-based Marketplace | 385361 | 368382 |
| Michigan | HealthCare.gov | 497064 | 531083 |
| Minnesota | State-based Marketplace | 134825 | 151513 |
| Mississippi | HealthCare.gov | 313392 | 338159 |
| Missouri | HealthCare.gov | 365734 | 417000 |
| Montana | HealthCare.gov | 73255 | 77221 |
| Nebraska | HealthCare.gov | 128492 | 136684 |
| Nevada | State-based Marketplace | 100840 | 106412 |
| New Hampshire | HealthCare.gov | 66024 | 70337 |
| New Jersey | State-based Marketplace | 493816 | 484540 |
| New Mexico | State-based Marketplace | 80163 | 70371 |
| New York | State-based Marketplace | 208040 | 216677 |
| North Carolina | HealthCare.gov | 761457 | 975110 |
| North Dakota | HealthCare.gov | 41014 | 42901 |
| Ohio | HealthCare.gov | 469616 | 583443 |
| Oklahoma | HealthCare.gov | 261887 | 307989 |
| Oregon | HealthCare.gov | 118372 | 139688 |
| Pennsylvania | State-based Marketplace | 482183 | 496661 |
| Rhode Island | State-based Marketplace | 38071 | 43514 |
| South Carolina | HealthCare.gov | 587567 | 631948 |
| South Dakota | HealthCare.gov | 50951 | 54721 |
| Tennessee | HealthCare.gov | 569310 | 642867 |
| Texas | HealthCare.gov | 4172233 | 3966226 |
| Utah | HealthCare.gov | 387336 | 421890 |
| Vermont | State-based Marketplace | 30399 | 32800 |
| Virginia | State-based Marketplace | 365787 | 379082 |
| Washington | State-based Marketplace | 282971 | 308227 |
| West Virginia | HealthCare.gov | 55879 | 67113 |
| Wisconsin | HealthCare.gov | 291336 | 313579 |
| Wyoming | HealthCare.gov | 41545 | 46643 |