This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.
The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.
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2007
TELEVISIONBalloons (:30) 56K 256KBalloons (:10) 56K 256KFlowers (:30) 56K 256KFlowers (:10) 56K 256K
OUTDOOR
Love Is Fleeting (.pdf)
RADIO
Text Know ItEmail BreakupText Breakup
2006
TELEVISION
Black Book promo (:40) 56K 256KTeresa – CBS Cares (:30) 56K 256KScott (No One Is Immune) – CBS Cares (:30) 56K 256KScott – CBS Cares (:10) 56K 256KRegan – CBS Cares (:10) 56K 256KTeresa – CBS Cares (:10) 56K 256KRADIO
Family :30Family :10Lovers :30Lovers :10
2005
TELEVISION
Ed (:30) 56K 256K 2006 EMMY AWARD WINNERCynthia (:30) 56K 256K 2006 EMMY AWARD WINNERConnection (:30) 56K 256KMural (:30) 56K 256KKnowledge (:10) 56K 256KCommunity (:10) 56K 256KCommon – Street (:30)Common – Urban (:30)Common – Center (:10)Common – Hub (:10)Open Eyes (female) (:10)Open Eyes (male) (:10) Birthday (:30)Guy Talk (:30)Know the Truth (:30)No Symptoms (:30)Get Tested (:30)
OUTDOOR (.pdfs)
Wall (female)Wall (male)Wall (couple)SubwayArrowsFlowers (English) Flowers (Spanish) ThoughtOpen Eyes (female) Open Eyes (male)
RADIOWe All Have AIDS 1 (:30)We All Have AIDS 2 (:30)We All Have AIDS – Alan (:10)We All Have AIDS – Ben (:10)We All Have AIDS – Julianne (:10)We All Have AIDS – Liza (:10)We All Have AIDS – Mena (:10)We All Have AIDS – Natasha (:10)We All Have AIDS – Richard (:10)Common – Liberation (:30)Common – Stoppin’ It (:30)Common – Quest for Happiness (:10)Common – Stoppin’ It (:10)Good Life (:30)Teach One (:30)Future of Us (:10)Teach One (:10)Fred & Brian (:30)Announcer (:10)
2004
TELEVISION
Bus (:30)Loft (:10)Messenger (:30)Instant Message (:10)Dumpster (:20)Statistics (:30)Security (:30)Pharmacy (:30)Couples (:30)Airport Security (:30)Convenience Store (:30)
OUTDOOR (.pdfs)
SittingCabLedge (English)Ledge (Spanish)Leaning (English)Leaning (Spanish)ThinkHold (English)Hold (Spanish)EmbracePartnersBottlePill Are You Positive? (Male)Are You Positive? (Female)Take Your Body For A Test Drive
2003
TELEVISIONSUV Mom (:30)Little Reminders (:30)Boy (:30)Startling Facts (Youth) (:10)Startling Facts (HIV Infection) (:10)Startling Facts (Global Prevention) (:10)Excuses (:30)Now Available (:30)Tornado (:30)Million (:10)Word on the Street (Sister’s Response) (:10)Word on the Street (Brother’s Response) (:10)Word on the Street (Brother to Brother) (:10)Chain Reaction (:30)No Excuses (:30)Bedroom (:10)Hallway (:10)Basement (:10)Doesn’t Have to Happen (:30)Protection (:30)Communication (:15)Safe Sex (:15)
OUTDOOR (.pdfs)
World AIDS Day 2003JacketMapNecklaceRepresentHandle Your BusinessYou Better Ask SomebodyMeet the New Face of HIV/AIDS (African American)Muestra Tus CartasBorrón y Cuenta Nueva¿De Qué Estás Hecho?Meet the New Face of HIV/AIDS (Latino)Stay FabulousCruise Control
RADIO
Australia (:30)100 Million (:30)45 Million (:30)20 Million (:10)45 Million (:10)100 Million (:10)Number One (:30)Two Per Hour (:30)Number One (:10)One Half (:30)One Third (:30)One Half (:10)One Third (:10)Every Hour (:10)