The independent source for health policy research, polling, and news.
KFF’s policy research provides facts and analysis on a wide range of policy issues and public programs.
KFF designs, conducts and analyzes original public opinion and survey research on Americans’ attitudes, knowledge, and experiences with the health care system to help amplify the public’s voice in major national debates.
KFF Health News is a national newsroom that produces in-depth journalism about health issues and is one of the organization’s core operating programs.
This background paper, written by Charles Atkin, Michigan State University, reviews the research measuring effects of media-based health communication campaigns, to determine the degree of impact of campaigns on health behaviors, and identify promising strategies for increasing campaign effectiveness.
PSAs in a New Media Age A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime.
The Internet has become a daily part of life especially for younger Americans. Teens as well as adults are now going online to look for health information.
Ever seen a condom advertised on TV? Up until a few years ago, the answer was almost always "no." But condoms and other topics once considered "taboo" are beginning to make an appearance on the small screen.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
This study is the second in a biennial series of studies examining both the amount and the nature of television's sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.
With the most recent Olympics and now Major League Baseball marred by reports of the use of banned performance-enhancing drugs, a new nationwide survey by the Kaiser Family Foundation examines the influence of sports figures in kids' lives today.
Young people have mixed opinions on abortion, but strong positions on comprehensive sex education, HIV/AIDS policies, and gay rights, all hot button issues that could be affected by the upcoming presidential campaign, according to a new national survey of 18-24 year-olds released today by the Henry J.
© 2026 KFF