Insurer Participation on the ACA Marketplaces, 2014-2021

Authors: Daniel McDermott and Cynthia Cox
Published: Nov 23, 2020

Since the Affordable Care Act marketplaces opened in 2014, the number of insurers participating on the exchanges has been in constant flux as companies have entered or exited the market, and expanded or reduced their footprint in states.

For the third straight year, several insurers are entering the market or expanding their service area in 2021. This year, we find that 30 insurers are entering the individual market across 20 states (Table 1) and an additional 61 insurers are expanding their service area within states they already operated. There will be an average of 5.0 insurers per state in 2021, up from a low of 3.5 in 2018 but still below the peak of 6.0 in 2015. The number of insurers per state ranges from one company operating in Delaware to thirteen operating in Wisconsin.

The map and chart below show how insurer participation has changed from 2014 through 2021 in every county in the U.S.

Figure 1

The number of consumers with multiple insurer options has steadily grown in recent years (Figure 2). In 2021, 78% of enrollees (living in 46% of counties) will have a choice of three or more insurers, up from 67% of enrollees in 2020 and 58% of enrollees in 2019.1 

More than 200 counties will have 5 or more insurers participating in 2021, including eight insurers offering plans in certain areas of Washington, Ohio and Florida. Only 10% of counties have only a single insurer offering in 2021, down from 52% of counties in 2018 (Figure 2).

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Table 1: States with New Entrants for 2020
StateInsurers (Parent Companies) Entering Marketplaces
ArizonaUnitedHealth
FloridaAvMed, Guidewell
IowaOscar
IdahoCambia Health Solutions
IllinoisBright Health, Mercy Health, SSM Health
IndianaAnthem
KansasBCBS of Kansas City
MarylandUnitedHealth
MinnesotaQuartz, PreferredOne
MissouriBCBS of Kansas City
North CarolinaOscar, UnitedHealth
New MexicoFriday Health Plans
NevadaFriday Health Plans, Selecthealth
OklahomaCommunityCare, Oscar, UnitedHealth
TennesseeUnitedHealth
TexasFriday Health Plans, Scott and White
VirginiaUnitedHealth
WashingtonCommunity Health Plan of WA, UnitedHealth
WisconsinAnthem
WyomingMountain Health
SOURCE: KFF analysis of data from Healthcare.gov and a review of state rate filings.

Although there are an average of 5.0 insurance companies participating per state in 2021, insurers typically do not participate statewide. Insurer participation varies greatly within states, and rural areas tend to have fewer insurers. On average, metro-area counties have 3.1 insurers participating in 2021 (up from 2.6 in 2020), compared to 2.5 insurers in non-metro counties (up from 2.0 in 2020). In 2020, 87% of enrollees lived in metro counties.

Going into 2021, 1,207 counties (38%) are gaining at least one insurer, while only 12 counties nationwide will lose an insurer (net of any entrances). The map below shows net insurer entrances and exits for 2021 by county.

Figure 3

As noted above, there remain several counties with just one exchange insurer, though the number is decreasing. In 2021, 10% of counties (accounting for 3% of enrollees) will have access to just one insurer on the marketplace (a considerable decrease from 25% of counties and 10% of enrollees in 2020).

Figure 4

Often, when there is only one insurer participating on the exchange, that company is a Blue Cross Blue Shield or Anthem plan (Figure 4). Before the ACA, state individual markets were often dominated by a single Blue Cross Blue Shield plan.

Insurer Participation in Previous Years

Insurer participation levels have steadily climbed back to levels seen in the early years of ACA implementation. In 2014, there were an average of 5.0 insurers participating in each state’s ACA marketplace, ranging from one company in New Hampshire and West Virginia to 16 companies in New York (see Table 2 in the appendix). 2015 saw a net increase in insurer participation and marked the highest levels of insurer participation on the Marketplaces to date, with an average of 6.0 insurers per state. In 2016, insurer participation dipped slightly to 5.6 companies per state due to due to a combination of some new insurer exits and the failure of a number of CO-OP plans. In 2017, insurance company losses led to a number of high profile exits from the market and the average number of companies per state decreased to 4.3.

Although insurance company financial performance improved during 2017, a number of insurers exited the market or reduced their service area going in to 2018 and insurer participation bottomed-out at 3.5 per state, likely driven in part by legislative and regulatory uncertainty surrounding ACA repeal and replace and cost-sharing subsidy payments. In 2018, eight states (Alaska, Delaware, Iowa, Mississippi, Nebraska, Oklahoma, South Carolina, and Wyoming) had just one participating insurer but, despite concerns earlier in the year, all counties across the country had at least one insurer in 2018. In 2018, insurers in this market were quite profitable and arguably over-priced.

Despite the zeroing out of the individual mandate penalty, insurance company margins continued to be high in 2019, and a number of insurers entered the market or expanded their service area. The average number of marketplace insurance companies per state in 2019 was 4.0, ranging from one company in five states (Alaska, Delaware, Mississippi, Nebraska, and Wyoming) to more than 10 companies in three states (California, New York and Wisconsin). In 2020, marketplace insurer participation rose to an average of 4.5 insurers per state, ranging from one company each in Delaware and Wyoming to more than ten companies in California, New York, and Wisconsin. Even during the coronavirus pandemic, the individual market remained stable and participating insurers continued to perform well financially. The new entrants and expansions since 2019, along with steady premiums and profits, serve as evidence that the zeroing out of the individual mandate penalty and expansion of short-term insurance plans did not disrupt the individual market as much as expected.

Discussion

Despite uncertainties surrounding the ongoing pandemic and its impact on individual market enrollment and insurer viability, insurer participation on the ACA marketplaces is increasing for the third straight year in 2021 and will equal average participation levels at the outset of the marketplaces in 2014. The share of marketplace enrollees with only one insurer option (3%) has continued to decrease and will be the lowest rate since 2016 (when 2% of enrollees had only one insurer option). As has been the case in the previous two years, there are a number companies entering the market or expanding their footprints within states in 2021, exceeding the number of insurers exiting or cutting down on their service area. Nonetheless, the market overall continues to have lower insurer participation than its peak in 2016.

Thus far, insurer financial performance data in 2020 suggests that insurers remained profitable before and during the pandemic. Decreases in health care utilization and claims costs have contributed to relatively the high gross margins among individual market insurers this year. Even though insurers must cover the cost of testing and many have voluntarily waived cost-sharing for COVID-19 treatment, insurers are on track yet again to owe substantial rebates to consumers based on low medical loss ratios in 2021 (based on their 2018-2020 experience). Marketplace premiums are falling 1-4% on average in 2021 despite questions about what the pandemic will look like next year and the potential that the Supreme Court will invalidate the Affordable Care Act in their ruling in California v. Texas. Combined with these moderate premium decreases, the steady increase in insurer participation on the marketplaces for 2021 highlights the continued stability and attractiveness of the individual market for insurers across the country.

Table 2: Total Number of Insurers by State 2014 – 2021
State20142015201620172018201920202021
Alabama23312222
Alaska22211122
Arizona811822556
Arkansas33433333
California1110121111111111
Colorado1010877788
Connecticut34422222
Delaware22221111
DC33222222
Florida810754579
Georgia59854466
Hawaii22222222
Idaho45554445
Illinois58754558
Indiana48742223
Iowa44441223
Kansas33333356
Kentucky35732222
Louisiana45432233
Maine23332333
Maryland45532223
Massachusetts10101097888
Michigan9131197888
Minnesota54444446
Mississippi23321122
Missouri36643478
Montana34333333
Nebraska44421122
Nevada45332235
New Hampshire15543333
New Jersey35523333
New Mexico45444445
New York1616151412121212
North Carolina23322346
North Dakota33332333
Ohio121514108999
Oklahoma44211236
Oregon11101065555
Pennsylvania78755677
Rhode Island23322222
South Carolina34311244
South Dakota33222222
Tennessee45433556
Texas1114161088810
Utah66432355
Vermont22222222
Virginia56786788
Washington79865579
West Virginia11222222
Wisconsin1315161511121213
Wyoming22111112
US Average5.06.05.64.33.54.04.55.0
NOTE: Insurers are grouped by parent company or group affiliation.SOURCES: KFF analysis of data from Healthcare.gov and a review of state rate filings.

Methods

Data were gathered from healthcare.gov, state-based exchange enrollment websites, and insurer rate filings to state regulators. Companies and related subsidiaries were grouped by their parent or group affiliation using Mark Farrah Associates Health Coverage Portal TM. Enrollment in states using Healthcare.gov is from HHS (with some adjustments made for counties without reported enrollment). In states running their own exchanges, we gathered county-level data enrollment data where possible and if unavailable estimated county level enrollment based on the state’s enrollment total. 2021 enrollment is estimated using 2020 plan selections. For most states running their own exchange, insurer participation is measured at the rating area level.

  1. Note that the shares of enrollees in 2021 are based on 2020 plan selections. Because pandemic-related job losses may have likely shifted the number and distribution of potential Marketplace enrollees, it is impossible to know how many people in each county are likely to enroll in 2021 plans ↩︎