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UNICEF’s ‘Take Poo To The Loo’ Campaign In India Meets Criticism

Wall Street Journal: U.N. Campaign Targets Open Defecation in India
“He’s lumpy and brown. But, boy, can he dance. Meet the unlikely face of UNICEF’s latest public health campaign in India: Mr. Poo. The anthropomorphized feces is part of a campaign — ‘Take Poo to the Loo’ — that tries to tackle a problem that has been surprisingly resistant to solutions: More than half of Indians don’t use toilets. … Joking about something so taboo — and, for many, a source of national embarrassment — could backfire…” (Lalwani, 4/10).

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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.