Philip Morris International Launches $1B Foundation To Reduce Global Tobacco Smoking

Bloomberg: Philip Morris Pledges $1 Billion to Fight Smoking
“Philip Morris International Inc. said it will spend about $1 billion setting up a foundation to reduce the prevalence of smoking as the maker of Marlboro cigarettes aims to convert smokers into consumers of devices that don’t burn tobacco…” (Pfanner/Mulier, 9/13).

Financial Times: Philip Morris pledges $1bn to stub out tobacco smoking
“…The … group, one of the largest cigarette producers, last week registered the Foundation for a Smoke-Free World as a U.S. charitable organization, with the stated aim of making grants on ‘how to best achieve a smoke-free world and advance the field of tobacco harm reduction’…” (Jack, 9/12).

Fortune: Philip Morris Pledges Almost $1 Billion to Anti-Smoking Fight
“…The foundation will be headed up by Derek Yach, a former World Health Organization (WHO) executive who has been a notable advocate for the switch to e-cigarettes that heat, rather than burn, nicotine-packed substances…” (Meyer, 9/13).