Market-Shaping Techniques Can Help Reach Global Health Goals

Devex: The promise of collective action in shaping global health markets
Joe Wilson, market access adviser in the Center for Accelerating Innovation and Impact at USAID

“…In a recent report, ‘Healthy Markets for Global Health: A Market-Shaping Primer,’ USAID’s Center for Accelerating Innovation and Impact draws on experiences across health care products and markets to catalog and assess the commonalities among interventions to present the state of the practice in the emerging field of market shaping. … Recognizing the inherent link between the health of the marketplace — our ability to manufacture, purchase, distribute, and ultimately utilize products — and the global health community’s overarching goal of saving lives, market-shaping interventions are designed to disrupt or transform existing market structures in order to remove bottlenecks and create efficiencies that lead to improved access to these all-important products and better health outcomes for the poor” (11/21).