IRIN Examines Use Of Goodwill Ambassadors To Raise Awareness Of Development Issues

IRIN examines the use of Goodwill Ambassadors to champion development-related causes. “[T]here is no denying the global attention and resources that well-known personalities can bring to their chosen causes, … [b]ut using actors, musicians and sports stars to convey messages about potentially complex development issues has its pitfalls,” the news service writes. The article includes comments from London Metropolitan University’s Mark Wheeler; Marissa Buckanoff, head of UNICEF’s celebrity relations and partnerships division in New York; Marie-Vincente Pasdeloup, manager of Oxfam’s Global Ambassador program; Sisonke Msimang, a South Africa-based social commentator and civil society insider; and Aziyadé Poltier-Mutal, communications partnerships manager with the U.N. Development Program (Siegfried, 10/28).

The KFF Daily Global Health Policy Report summarized news and information on global health policy from hundreds of sources, from May 2009 through December 2020. All summaries are archived and available via search.

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.