Indian Government’s Behavior Change Program Shames People Defecating In Open
Washington Post: India turns to public shaming to get people to use its 52 million new toilets
“The patrols started at dawn, and the villagers scattered, abandoning their pails of water to avoid humiliation and fines. Every morning in this district in rural India, teams of government employees and volunteer ‘motivators’ roam villages to publicly shame those who relieve themselves in the open. The ‘good-morning squads’ are part of what one official called ‘the largest behavioral-change program anywhere in the world.’ This is Prime Minister Narendra Modi’s flagship Clean India initiative in mission mode. By October 2019, Modi has vowed, every Indian will have access to a toilet, and the country will be free of the scourge of open defecation. Since Modi came to power, more than 52 million toilets have been installed. But the trick, sanitation experts say, is getting people to use them…” (Doshi, 11/5).