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Gates Foundation Blog Interviews Director Of Aid Effectiveness At Oxfam About New Campaign

In a post in the Bill & Melinda Gates Foundation’s “Impatient Optimists” blog, Tom Scott, director of global brand and innovation at the foundation, and Gregory Adams, director of aid effectiveness at Oxfam, examine “why a new vision of aid is critical.” According to the interview transcript, they highlight a new Oxfam campaign — “featuring powerful images of community leaders, change makers, and advocates in developing countries, who have used foreign aid investments in their work” — and discuss the motivation behind the campaign, how it aims to change the U.S. conversation about aid, and how success will be measured in the long term (2/4).