In a post on the Bill & Melinda Gates Foundation’s “Impatient Optimists” blog, foundation Co-Chair Melinda Gates introduces a new social media series, titled “Reinvent a Better World,” “about reinvention in several core areas of our work.” She continues, “Reinvention requires innovation, and innovation is one of those words that can mean so many things that it almost means nothing. But it is such an important concept that it’s worth trying to reclaim.” Gates writes, “Sometimes innovation involves technology, as it did when we were at Microsoft. In the area of contraceptives — which we’ll be focusing on the first week of our Reinvent series — we must invent new products that work in different ways and have fewer side effects so that all women can get what they need.” She concludes, “[Reinvention] is not a single solution. It is a process. It is a frame of mind, a way of constantly looking at problems from new angles so that you can see more and more powerful solutions, try them out, and keep improving on them” (8/5).