KNOW HIV/AIDS Email – Super Bowl PSA


KNOW HIV/AIDS is launching its second year on Super Bowl Sunday with the world premiere of one of the initiative’s new PSAs. The campaign, which includes media placements valued at $200 million in 2004, will run across Viacom’s broadcast, cable,
radio, and outdoor advertising properties. In addition, a number of television shows have incorporated HIV/AIDS themes in upcoming episodes. MTV, MTV International, The N, BET, VH1, Showtime, Sundance Channel and Infinity Broadcasting have special HIV/AIDS-related programming planned throughout the year. And, Simon & Schuster will place ads with facts about the disease on the back of its titles. Get more details on the 2004 campaign.

superbowl.gif superbowltv.gifKNOW HIV/AIDS will launch the second year of the campaign during the pre-game show for Super Bowl XXXVIII. Check your local listings and return to this link after the Super Bowl to see the complete ad.
new.gif pic1.gifOn February 1, the KNOW HIV/AIDS Website will have a new look. We took feedback from the 6.4 million visitors in 2003 and are introducing a site that is easier to use and quicker to navigate with new features for individuals and organizations. Get a sneak peek.


will air The Blackwater Lightship, a drama that explores how three generations of women learn to deal with their differences when a son reveals that he has AIDS. When: Wednesday, February 4 at 9:00pm ET/PT

will air an episode of The Parkers when T learns that the girl of his dreams is living with HIV. When: Monday, February 16 at 8:00pm ET/PT

The Sundance Channel
will air four HIV/AIDS related documentaries: It’s My Life, Mother to Child, The Gift and 14 Million Dreams. When: Monday, February 2. Check the Sundance Channel’s Website for local listings.


KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.