Private Enrollment Websites for Marketplace Coverage

Can I apply for Marketplace plans and subsidies on other private websites?

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Yes, in some cases. HealthCare.gov permits the sale of Marketplace plans through private websites. These are sometimes described as “direct enrollment” sites or “certified enrollment partner” sites. Private websites may be operated by a health insurance company, such as Blue Cross, Ambetter, or Molina. Other private enrollment websites are operated by web brokers who are health insurance agents and brokers. Examples of web brokers would include GetInsured.com, Health Sherpa, iWebQuotes, GoHealth Insurance, Weltheos, and others.

State-run Marketplaces for the most part have not used private websites for enrollment. Information about whether or not a state uses “certified enrollment partners” that operate private websites is available at this link.

Check whether the private website you are using to enroll is an actual certified enrollment partner before sharing personal information. Tips for preventing fraud and scams in enrolling in the Marketplace are available here. Note that Navigators do not enroll individuals using private websites. Navigators are not affiliated with a health insurance company, agent or broker and can assist you with your online enrollment through government websites such as Healthcare.gov.

While we have made every effort to provide accurate information in these FAQs, people should contact the health insurance Marketplace or Medicaid agency in their state for guidance on their specific circumstances.

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