Marketplace Alternatives

Can I apply for Marketplace plans and subsidies on other private websites?

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Yes, in some cases.  The Trump Administration permits, and now promotes, the sale of Marketplace plans through private websites.  These are sometimes described as  “direct enrollment” sites or “certified enrollment partner” sites.  Private websites may be operated by a health insurance company, such as Blue Cross, Ambetter, or Molina.  Other private enrollment websites are operated by web brokers.  Examples of these would include, Health Sherpa, iWebQuotes, GoHealth Insurance, Weltheos, and others.


While we have made every effort to provide accurate information in these FAQs, people should contact the health insurance Marketplace or Medicaid agency in their state for guidance on their specific circumstances.

The Henry J. Kaiser Family Foundation Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270 | Email Alerts: | |

Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in San Francisco, California.