Marketplace Alternatives

Can I apply for Marketplace plans and subsidies on other private websites?

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Yes, in some cases. permits the sale of Marketplace plans through private websites.  These are sometimes described as  “direct enrollment” sites or “certified enrollment partner” sites.  Private websites may be operated by a health insurance company, such as Blue Cross, Ambetter, or Molina.  Other private enrollment websites are operated by web brokers. Examples of these would include, Health Sherpa, iWebQuotes, GoHealth Insurance, Weltheos, and others.

If you live in a state and if you work with a broker to apply for marketplace health plans and subsidies, often brokers will begin your application on a private website instead of

While we have made every effort to provide accurate information in these FAQs, people should contact the health insurance Marketplace or Medicaid agency in their state for guidance on their specific circumstances.

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