This Kaiser Public Opinion Spotlight compiles data from Kaiser surveys and other sources on the public's and physicians' views of direct-to-consumer prescription drug advertising. Prepared by Kaiser public opinion researchers, the Spotlight examines the public's opinions on, attitudes toward, and views of prescription drug advertisements, as well as their reported experiences talking to doctors about drugs they saw advertised. In addition, it examines physicians' perspectives on direct-to-consumer advertising and their reported experiences with patients' inquiries about drugs driven by advertising.

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