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The Henry J. Kaiser Family Foundation
 
Kaiser Health Poll Report Survey [February, 2005]

 

As a result of seeing an ad for a prescription medicine, have you ever talked with a doctor about the specific medicine you saw or heard advertised, or not?

 

Based on those who have seen or heard ads (n=1097)

 

26

Yes

74

No

*

Don’t know/Refused

 

 

When you talked to your doctor about a prescription medicine you saw advertised please tell me if your doctor did any of the following. Did your doctor….

 

Based on those who talked with dr. about advertised medicine (n=286)

 

 

Yes

No

DK/ Ref.

a.  Give you the prescription drug you asked about

52

47

1

b.  Recommend a different prescription drug

44

54

2

c.  Recommend an over-the-counter drug

34

65

1

d.  Recommend no drug

26

72

2

e.  Recommend that you make changes in your behavior or lifestyle

57

42

1

f.  Something else

19

78

3

 

Survey by Kaiser Family Foundation. Methodology: Fieldwork conducted by Princeton Survey Research Associates, February 3-6, 2005 and based on telephone interviews with a national adult sample of 1,201.

 

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