(Asked of respondents who have seen or heard advertisements for prescription medicine) We’d like you to rate the job these advertisements for prescription medicines generally do in telling you about each of the following. Do these advertisements do an excellent job, a good job, only a fair job, or poor job of telling you about this?
| Excellent | Good | Only fair | Poor | Don’t know |
a. The potential benefits you might experience | 12 | 46 | 32 | 8 | 3 |
b. The potential side effects you might experience | 9 | 36 | 35 | 17 | 3 |
c. What condition or disease the drug is designed to treat | 9 | 42 | 35 | 10 | 4 |
Survey by Henry J. Kaiser Family Foundation, Harvard University, The NewsHour with Jim Lehrer. Methodology: Fieldwork conducted by ICR--International Communications Research, July 26-September 5, 2000 and based on telephone interviews with a national adult sample of 1,701.
