Which of the following do you think contributes most to the price of prescription drugs?...Cost of medical research, cost of marketing and advertising, profit margin

22%  Cost of medical research

33   Cost of marketing and advertising

41   Profit margin

5    Not sure/Refused

Methodology: Conducted by Harris Interactive, August 10-August 15, 2004 and based on telephone interviews with a national adult sample of 1,012.