Tina Hoff is a Senior Vice President for KFF and Executive Director of KFF’s Social Impact Media Program.  She has more than two decades experience in social marketing, health communications, campaign development, media relations and public affairs. In this capacity, she develops and leads large-scale health and social issues campaigns.

She created Greater Than AIDS, a public information initiative that delivers life-saving information and confronts the stigma of HIV in the U.S. In response to the COVID public health crisis, Ms. Hoff launched Greater Than COVID, which includes The Conversation. Between Us About Us, a digital media campaign to dispel misinformation and provide accessible facts about the COVID-19 vaccines.

During her tenure at KFF, Ms. Hoff has developed pro-social campaigns with Viacom, MTV, BET, CBS, FOX, Univision, NBA, and Walgreens, among others.  She also was instrumental in the creation of the Global Media AIDS Initiative, a UN-supported effort to mobilize media to address HIV/AIDS. Her work has been recognized with numerous awards, including eight Emmys, two Peabody Awards, and a National Academy of TV Arts & Sciences Governor’s Award.

Ms. Hoff is a graduate of the University of Virginia.