Talking with Kids (and Parents) A New Public Information Partnership with Nickelodeon

Talking with Kids About Tough Issues has teamed up with Nickelodeon in a national initiative launching March 8th, 2001 to support parent-child communication about “tough issues”-sex, violence, drugs and respect. The partnership will kick off with the release of data from a new survey of kids age 8-15 and their parents.

Talking with Kids and Nickelodeon have developed new multimedia resources to help parents and kids talk together about issues like puberty and sex, violence, alcohol and drugs, and respect. At everythingnick.com, parents can get age-appropriate guidance and tips for raising topics with their kids. At nick.com/your_world, kids can take a “Talk Challenge” and share experiences. Parents can also call 1 800 CHILD 44 to receive a free guide developed exclusively for the partnership by parenting expert and best-selling author Dominic Cappello. Parents and kids can find out about these resources through public service advertisements (PSAs) airing on Nickelodeon and other Viacom properties, including VH-1, TNN, CMT, Nick at Nite, and Noggin.

Talking with Kids About Tough Issues campaign website

KFF Headquarters: 185 Berry St., Suite 2000, San Francisco, CA 94107 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KFF | twitter.com/kff

The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.