MTV INTERNATIONAL AND STAYING ALIVE LAUNCH THEIR FIRST MULTI-PLATFORM FILM COMPETITION, 48FEST

-- Competition Empowers 48 Youths to Tell Their Own Stories about HIV and AIDS in 48 Hours at the International AIDS Conference in Toronto --

Toronto, ON - August 9, 2006 - As part of MTV International's ongoing HIV and AIDS prevention campaign, Staying Alive, the Company announced today its first film competition, 48fest, to be aired in September across all of MTV's worldwide platforms - on air, online, and on mobile phones. Held at the XVI International AIDS Conference (AIDS 2006) in Toronto on August 14-16, the competition gives 48 youths 48-hours to write, shoot, edit and deliver a short film of three minutes on HIV and AIDS grassroots efforts. The winner will be crowned at the 48fest Awards Ceremony held at the Masonic Temple in Toronto on August 17 at 9 p.m.

"48fest gives young filmmakers the unique opportunity of telling their own stories about HIV and AIDS in their own voice," said Georgia Arnold, Vice President, Public Affairs, MTV Networks International. "At MTV, we believe one of the strongest ways to deliver HIV and AIDS prevention messages is to empower our viewers to talk about HIV and AIDS, enable them to use their creativity, and give them a platform to share their voice with their peers. In this case, the platform includes our numerous TV channels, broadband services, websites and mobile TV channels located throughout the world."

"MTV in Canada is dedicated to discussing issues that are important to all Canadians," said Brad Schwartz, Senior Vice-President and General Manager, MTV in Canada. "HIV and AIDS prevention is one of those issues. We are extremely proud to be hosting this event. It is an exciting first step in our quest to create innovative and new ways to discuss and promote awareness and prevention of HIV and AIDS in Canada."

The 48fest competition will be comprised of eight teams of six filmmakers from all over the world, who are also youth delegates to AIDS 2006. Each team will be assigned to create a film that focuses on one of eight HIV and AIDS-themed subjects, including condom use, delaying or abstaining from sex, machismo, testing, violence against women, discrimination, stigma, and vulnerable populations. The teams will each be accompanied by a professional Canadian filmmaker, who will serve as a mentor and will help the contestants to sharpen their skills across all areas of filmmaking.

On August 17, all of the shorts will be screened by the contestants, their mentors and AIDS 2006 delegates at an Awards Ceremony held at the legendary Masonic Temple in downtown Toronto. The films will be critiqued by a distinguished panel of judges, including Peter Piot, Executive Director, UNAIDS; Christina Norman, President, MTV; Fefe Dobson, Canadian-born rock artist; Mya, singer/songwriter and actress; Rachel Ong, Singaporean youth activist and Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group.

The 48fest films will be made available for broadcast across MTV's worldwide network of 50 TV channels, 14 mobile TV channels, 18 broadband services and 44 websites. In addition, the shorts will be compiled into a 30-minute documentary, Staying Alive - 48fest (working title), that will showcase the films as well as behind-the-scenes footage as the young filmmakers progress through their many stages of film production.

The documentary will also air across MTV International's TV and broadband channels. Offered rights-free and cost-free to third party broadcasters, the shorts and documentary will be available for worldwide broadcast in September.

In addition, during the Awards Ceremony on August 17, U.S.-based MTV News & Docs - in partnership with the Kaiser Family Foundation - will premiere THINK HIV, a groundbreaking documentary in which young people from across the U.S. tell their story of how HIV and AIDS has affected their generation. Part memorial, part testimony, these short video vignettes -filmed entirely by infected and/or affected young people - paints a raw, intimate, and compelling portrait of the epidemic's impact on their lives. The half-hour show will make its television debut on MTV in the U.S. and Canada the following day. It is the first such documentary created by MTV and Kaiser that features 100% user-generated content produced by young people on digital video recorders. THINK HIV is part of think MTV, a vibrant community where young people get informed, connect to each other, express themselves and take action on the issues important to them, their community and their world.

The Canadian International Development Agency (CIDA) is leading a consortium of Staying Alive partners, including the Kaiser Family Foundation, UNAIDS, UNFPA and UNESCO, all of whom are providing not only funding but also on-site public health expertise and guidance to the young filmmakers.

About Staying Alive
Launched in 1998, Staying Alive is a multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection. The Emmy award-winning campaign consists of documentaries, public service announcements, youth forums and Web content. Staying Alive provides all its television programming rights-free and at no cost to 3rd party broadcasters globally to get crucial prevention messages out to the widest possible audience. The Staying Alive campaign is a partnership between MTV Networks International, Family Health International's YouthNet, the Kaiser Family Foundation, UNAIDS, UNFPA, Sida, and Creative Review. More information about Staying Alive can be found at www.staying-alive.org . MTV Networks International is also an active member of the United Nations-supported Global Media AIDS Initiative (GMAI). In addition to serving as Ambassador of UNAIDS, Mr. Roedy is Chair of the GMAI's Leadership Committee.

About MTV in Canada
MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of Bell Globemedia Inc. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms, including a revolutionary broadband service, MTV Overdrive, and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada's Number One television brand and MTV Networks, the world's most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world. Experience MTV in Canada on-line at www.mtv.ca .

About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Game One and IFILM. MTV Networks' brands are seen in 481.5 million households in 179 countries and 28 languages via 130 locally programmed and operated TV channels and 125 Web sites. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

-###-