WALGREENS, EBONY ENCOURAGE AMERICANS TO "BE GREATER THAN AIDS"
Free HIV Testing, Targeted HIV/AIDS Resources at Walgreens Stores in Heavily Affected Areas
Tuesday,
21st June, 2011 --
Walgreens is teaming up with
Greater Than AIDS, a
national campaign in response to HIV/AIDS in the United States, to
distribute informational resources and specialized HIV-related services
at more than 300 Walgreens pharmacies in heavily affected communities.
At these specialized pharmacy locations, Walgreens has pharmacists on
hand to offer one-on-one medication counseling and other support
services that provide customers living with HIV/AIDS -- and their
families -- with compassionate, confidential care. Free rapid oral HIV
testing will also be available at select Walgreens locations from June
22 to 24, 2011, with technical support and guidance from the U.S.
Centers for Disease Control & Prevention (CDC) and test kits from
OraSure Technologies. State and local
health departments and
community-based organizations in the local markets are conducting the
tests and providing pre- and post-test counseling.
According to
the CDC, more than one million Americans are living with HIV today, yet
1 in 5 of those infected doesn’t know their status. And, one-third are
diagnosed so late in the course of their infection that they develop
AIDS within one year. The CDC encourages all Americans to get tested.
"Despite
overwhelming evidence that early diagnosis and treatment play an
important role both in the health of those who are positive and in
reducing the spread of HIV, many Americans at highest risk for infection
still have not been tested," said Tina Hoff, Senior Vice President and
Director of Health Communication and Media Partnerships at the Kaiser
Family Foundation, a co-founding partner of
Greater Than AIDS. "The
commitment by Walgreens to bring HIV information and testing into the
pharmacy setting helps to reduce the stigma associated with HIV and make
testing more accessible for those who may not have access to
traditional healthcare settings."
"Access to testing, education
and care are critical when it comes to the treatment and prevention of
this complex condition," said Walgreens manager of specialized disease
state programs Glen Pietrandoni. "This month marks 30 years since the
first case of AIDS and ever since, Walgreens has been a trusted
resource. As a pharmacy focused on meeting our customers’ health and
daily living needs, Walgreens is committed to providing services and
support in communities highly impacted by HIV."
Additionally,
EBONY, a publication of Johnson Publishing Company, Inc., has partnered
with
Greater Than AIDS and Walgreens to produce a special
Be Greater
Than AIDS informational guide to be distributed in 1.6 million copies of
the July issue of the magazine, reaching an estimated 11 million
readers. One million additional copies of the guide, which includes
information about HIV testing and tips for talking with partners and
health care providers, will be distributed free in select Walgreens
stores and by AIDS service organizations and other community groups.
EBONY also supports
Greater Than AIDS with ongoing PSA placements and
special editorial content on HIV/AIDS.
"We are determined to
increase awareness and reduce the spread of HIV in the black community,"
said Amy DuBois Barnett, Editor-in-Chief, EBONY magazine. "As the
magazine with the furthest reach in black America, we at EBONY believe
it is our responsibility to address the fact that more than half of the
approximately 1.1 million people living with HIV in the United States
today are black Americans by empowering our community with the
information and tools necessary to protect their health. We hope the
‘Being Greater than AIDS’ guide will help to achieve that goal."
"We
have the tools to end the AIDS epidemic as we know it. We know how to
diagnose those who are infected, identify the communities most heavily
affected, prevent transmission, and prevent acquisition of the virus.
Dramatically expanding HIV testing and linkages to care is a critical
step toward that end," said Phill Wilson, President and CEO of the Black
AIDS Institute, a co-founding partner of
Greater Than AIDS. "The Black
AIDS Institute is proud to partner with Walgreens, Johnson Publishing
Company, and the Kaiser Family Foundation to raise awareness and expand
access to HIV testing in our communities."
A new national survey
released today by the Kaiser Family Foundation indicates Americans, and
especially black Americans who are among those at highest risk for HIV,
want to know more about HIV testing, including who should get tested
(42% overall, 63% black Americans) and where to go to get tested (38%
overall, 58% black Americans).
The Walgreens/
Greater Than AIDS partnership includes:
- WALGREENS "TAKE ACTION" CAMPAIGN: Starting this month, more than
300 specialized Walgreens locations in highly impacted neighborhoods
will place co-branded Greater Than AIDS signage and other informational
products to open up the dialogue about HIV/AIDS and encourage customers
to get tested. In addition to the in-store messages and materials,
Walgreens has placed targeted ads featuring a Greater Than AIDS message
in OUT, The Advocate, MetroSource, and LOGO TV.
- FREE HIV
TESTING: In the lead-up to National HIV Testing Day (June 27), select
Walgreens locations in major markets will offer free testing as part of
the partnership with Greater Than AIDS and in coordination with the U.S.
Centers for Disease Control & Prevention (CDC), OraSure
Technologies, the National Association of People with AIDS (NAPWA),
state and local health departments, and AIDS service organizations.
Testing events will take place Wednesday, June 22 to Friday, June 24
from 3 p.m. to 7 p.m. local time inside select Walgreens retail
locations in Atlanta, Chicago, Dallas, Houston, Ft. Lauderdale, Miami,
New Orleans, Oakland and San Francisco. For a complete list of
participating stores, visit: www.greaterthan.org/walgreens.
- EXPANDED ONLINE CONTENT: Together with Greater Than AIDS, Walgreens has
expanded its online informational content related to HIV and AIDS. The
expanded site (www.greaterthan.org/walgreens) also offers a testing
center locator, tools and resources for community groups to get involved
in response to the HIV/AIDS epidemic, and other content for people who
are seeking basic information about the disease.
About Greater Than AIDS
Greater
Than AIDS is a collaboration among a broad coalition of public and
private sector partners united in response to the HIV/AIDS crisis in the
United States, in particular among Black Americans and other
disproportionately affected groups. Through a national media campaign
and targeted community outreach, Greater Than AIDS aims to increase
knowledge and understanding about HIV/AIDS and confront the stigma
surrounding the disease. www.greaterthan.org
The Kaiser Family
Foundation -- a non-profit private operating foundation dedicated to
producing and communicating the best possible information, research and
analysis on health issues -- provides strategic direction and day-to-day
management, as well as oversees the production of the media campaign.
The Black AIDS Institute -- a think tank exclusively focused on AIDS in
Black America -- provides leadership and expert guidance and directs
community engagement. Greater Than AIDS is developed in support of Act
Against AIDS, an effort by the U.S. Centers for Disease Control and
Prevention (CDC) to refocus attention on the domestic epidemic.
Additional, financial and substantive support is provided by the Elton
John AIDS Foundation, Ford Foundation and MAC AIDS Fund, among others.
About WalgreensWalgreens
(
www.walgreens.com) is the nation's largest drugstore chain with fiscal
2010 sales of $67 billion. The company operates 7,714 drugstores in
all 50 states, the District of Columbia and Puerto Rico. Each day,
Walgreens provides nearly 6 million customers the most convenient,
multichannel access to consumer goods and services and trusted,
cost-effective pharmacy, health and wellness services and advice in
communities across America. Walgreens scope of pharmacy services
includes retail, specialty, infusion, medical facility and mail service,
along with respiratory services. These services improve health
outcomes and lower costs for payers including employers, managed care
organizations, health systems, pharmacy benefit managers and the public
sector. Take Care Health Systems is a Walgreens subsidiary that is the
largest and most comprehensive manager of worksite health centers and
in-store convenient care clinics, with more than 700 locations
throughout the country.
# # #