The Sacramento Kings Join With Mayor Johnson and Local Organizations to Mobilize Fans to be "Greater Than AIDS"
Tomorrow at ARCO Arena, the Sacramento Kings join with
Mayor Kevin Johnson, a former NBA player, and Sacramento Center for AIDS
Research, Education Services (CARES) to encourage fans to be "Greater
Than AIDS." The special game night is organized as part of a national
partnership between NBA Cares and Greater Than AIDS, a national movement
to respond to AIDS in America developed by the Menlo Park-based Kaiser
Family Foundation together with the Black AIDS Institute.
"I’m
so pleased that the NBA and the Kings have stepped up in the fight
against AIDS. Their leadership will make a real difference in helping
our community prevent the spread of this growing epidemic," said
Sacramento Mayor Kevin Johnson.
"We are proud to recognize and
support the NBA’s longstanding commitment to supporting social causes
related to health and wellness through the ‘KINGS>AIDS’ game," said
Kings President of Business Operations Matina Kolokotronis. "The Kings
are committed to making a positive difference in the lives of those
throughout the Sacramento region, and this important initiative is
another way to assist in that cause."
As part of a
locally-focused partnership with funding and support from
Sierra Health
Foundation, Greater Than AIDS has teamed up with the Sacramento Kings
for "
KINGS>AIDS" night to mobilize NBA fans and Sacramento
communities in response to AIDS in the United States and reduce the
stigma associated with the disease. In addition to in-arena messaging
and co-branded giveaways at tomorrow’s Kings game against the Oklahoma
City Thunder, Mayor Johnson will address the crowd during halftime to
introduce a NBA/Greater Than AIDS public service message. The
KINGS>AIDS game is developed as part of an ongoing partnership
between Greater Than AIDS and the NBA/WNBA.
"We believe strongly
in the power of partnership and gladly join the Sacramento Kings, Mayor
Johnson, Greater Than AIDS and CARES to help build awareness about
HIV/AIDS in our region," said Sierra Health Foundation President and CEO
Chet Hewitt. "We all win when health and quality of life improve for
all members of our communities."
"Everyday in ways large and
small, individuals, communities and businesses have deciding moments
about critical issues of our day," said Phill Wilson, Founder &
Executive Director of the Black AIDS Institute.
Staff and
volunteers from a leading Sacramento organization --
Center for AIDS
Research, Education & Services -- will be on-hand at ARCO Arena to
distribute custom informational materials that connect fans with local
services. All materials distributed to fans at the game feature these
local resources.
"We are thrilled to be a part of the Greater
Than AIDS campaign and to partner with the NBA for this important
national effort. We know how important it is to make sure everyone
understands how to protect themselves against HIV. Sadly it seems that
young people are unaware of the causes of HIV. We are alarmed at the
number of new infections among young people under the age of 24 and feel
that this event can help raise awareness," said Bob Kamrath, Executive
Director of CARES.
More than 1.1 million Americans are living
with HIV/AIDS today -- more than at any time in the 30-year history of
the epidemic. According to the U.S. Centers for Disease Control and
Prevention (CDC), one in five of those who are positive does not know
it. Early diagnosis and treatment are known to improve the lives of
those living with the disease. Stigma also remains a major barrier to
stemming the spread of HIV. The Sacramento area remains disportionately
impacted, with higher than national prevalence rates in Sacramento.
Tomorrow’s
KINGS>AIDS night tips off at 7 PM at ARCO Arena in Sacramento as the
Kings host the Oklahoma City Thunder. Tickets are available at
http://www.kings.com.
About Greater Than AIDS
Greater Than
AIDS is an unprecedented collaboration among a broad coalition of public
and private sector partners united in response to the HIV/AIDS crisis
in the United States, in particular among Black Americans and other
disproportionately affected groups. Through a national media campaign
and targeted community outreach, Greater Than AIDS aims to increase
knowledge and understanding about HIV/AIDS and confront the stigma
surrounding the disease. http://www.greaterthan.org
The Kaiser
Family Foundation -- a leader in health policy and communications --
provides strategic direction and day-to-day management, as well as
oversees the production of the media campaign. The Kaiser Family
Foundation is not associated with Kaiser Permanente or Kaiser
Industries. The Black AIDS Institute -- a think tank exclusively
focused on AIDS in Black America -- provides leadership and expert
guidance and directs community engagement. Greater Than AIDS is
developed in support of Act Against AIDS, an effort by the U.S. Centers
for Disease Control and Prevention (CDC) to refocus attention on the
domestic epidemic. Additional, financial and substantive support is
provided by the Elton John AIDS Foundation, Ford Foundation and MAC AIDS
Fund, among others.
About Greater Than AIDS / NBA Cares PartnershipGreater
Than AIDS and the National Basketball Assocation have teamed up to
mobilize NBA fans and local communities in response to AIDS in the
United States and reduce the stigma associated with the disease. The
partnership includes television and radio public service ads (PSAs)
featuring NBA/WNBA players, including Pau Gasol (Los Angeles Lakers), Al
Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder) and
Candice Wiggins (Minnesota Lynx), whose father, former professional
baseball player Alan Wiggins, died of AIDS in 1991. The partnership
also includes targeted activations, community events, and special
"Greater Than AIDS" in-arena nights to bring attention to HIV/AIDS in
priority markets. Learn more:
http://www.greaterthan.org/nba###