CBS Corporation and Viacom, two of the largest media companies in the world, and the Henry J. Kaiser Family Foundation, a leader in health information and research, have teamed up to carry out an unprecedented public education campaign on HIV/AIDS. Drawing on the Kaiser Family Foundation's expertise, and the breadth and depth of CBS Corporation and Viacom's creative and distribution assets, the multi-year initiative uses television, radio, outdoor, online and print media to provide information about HIV prevention and testing.
Launched on January 6, 2003, the KNOW HIV/AIDS initiative runs public service messages across the full range of CBS Corporation's and Viacom's TV, radio, and outdoor properties. The initiative also encompasses AIDS-related themes woven into CBS Corporation- and Viacom-produced entertainment series, a free educational guide, and other resources. In the United States, the campaign is aimed at the public-at-large as well as those groups that are most at-risk for the disease, including youth, people of color, women, and men who have sex with men.
Kenneth Cole and the KNOW HIV/AIDS campaign joined forces in 2005 to address the issue of stigma through new print, outdoor, radio and online advertising profiling leaders in entertainment, politics and science standing in solidarity with those affected by HIV/AIDS. Visit the campaign at www.weallhaveaids.com. Kenneth Cole talked with Kaiser Family Foundation's vice president Jackie Judd about HIV/AIDS activism and strategies for success during a Kaiser Conversations on Health on June 13, 2006.
KNOW HIV/AIDS Resources:
