Kaiser Family Foundation
The Henry J. Kaiser Family Foundation  
  Home Contact Us Email Subscriptions
Browse By Report Type
Soy logo
 
About Salud Es Vida ¡Entérate!
Since 2001, Univision, the leading Spanish-language media company in the United States, and the Kaiser Family Foundation have teamed up on  !Enterate…del VIH y SIDA! (Get the Facts…about HIV and AIDS!),a Peabody Award-winning public information partnership to provide targeted, culturally-relevant information about HIV/AIDS and related issues for Latinos in the U.S.

In 2002, the campaign became Univision’s primary pro-social effort, expanding in scope to include other public health issues.  The Foundation remains a lead partner. In 2008, Univision and the Kaiser Family Foundation launched Soy…(I am…)—a new campaign of !Enterate…del VIH y SIDA!featuring the stories of real people living with HIV and those who love them.

 
Campaign Components

The multi-faceted partnership includes television and radio public service ads, news and public affairs programming, a dedicated website, and other free resources, including a toll-free Spanish-language hotline that provides local referrals. The campaign also offers an informational guide in Spanish or in English that is available for download.

 
The Message

In 2008, the goal of the ¡Entérate! campaign is to create a more personal connection to HIV/AIDS in the Latino community, conveying the message that HIV affects people like me, or those I care about. Soy… encourages people to talk openly about HIV/AIDS and take action – be that getting tested, using protection or getting involved in the community.

 
The Need

Latinos have been disproportionately affected by HIV/AIDS, accounting for 19% of AIDS cases while comprising only 15% of the U.S. population.  Latinos are testing positive for HIV, being diagnosed with AIDS and dying from the disease at higher rates than Whites in the U.S.  As the largest and fastest growing ethnic minority group in the United States, addressing the impact of HIV/AIDS in the Latino community takes on increased importance in efforts to improve the nation’s health.

 
Awards

 

Search kff.org
Search Health Communication & Media Partnerships Program Only
Advanced SearchHelp

   WHAT’S NEW

Soy: 14 Pasiones, 14 Personas que viven con el VIH

Share
PRINTER-FRIENDLY PAGE
Email This Page
Search Kff.org  
  Advanced Search Help
Copyright 2012 The Henry J. Kaiser Family Foundation Privacy Policy Help Contact