In 2007, Jamie Foxx and Queen Latifah joined together with NBA Cares to promote HIV testing in the U.S. and abroad in groundbreaking television and radio public service ads (PSAs). The unique campaign was developed by the NBA, HBO, the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC), and the Kaiser Family Foundation. BET and MTV aired the spots as part of ongoing public education campaigns on HIV/AIDS, Rap-It-Up and It's Your (Sex) Life, respectively. The ads also aired internationally in conjunction with the YOU campaign in Africa and the LIVE UP campaign in the Caribbean.
PSAs
TV
Radio
- Get Tested (Domestic) :30
- Get Tested (International) :30
Special Programming
Special programming content includes interviews and behind the scenes footage from the making of the Testing 411 PSAs. Hear why Doug E. Fresh, Jamie Foxx, and Queen Latifah are leading the fight against HIV/AIDS.
- Behind the Scenes with Doug E Fresh 56K 256K
- More From Jamie Foxx 56K 256K
- Queen Latifah Interview 56K 256K
Campaign Materials
Website
Visitors to the Testing 411 website will find a comprehensive online resource developed especially for the campaign that includes basic information about HIV and testing options. The site also includes easy access to information about local HIV testing centers by zip code provided by the U.S. Centers for Disease Control and Prevention (CDC).
Awards
- 2008 Cable Positive POP Awardfor Outstanding PSA - Get Tested
