Each year, the Kaiser Family Foundation and MTV jointly produce new PSAs to reach MTV viewers. These messages seek to raise awareness about the risk of HIV/AIDS and other STDs, and reduce their spread by encouraging more informed decision making, communication, protection, and testing among those who are sexually active.
The campaign, which has been recognized with an Emmy for best National PSA in 2002, 2003, 2004, and 2007 uses a variety of appeals and styles from upbeat and life-affirming to edgy and hard-hitting.
The ads are tagged with the campaign's toll-free hotline (1-877-777-ISYL) and for viewers seeking additional information.
If you are having trouble viewing the videos, download the latest version of RealPlayer
2011
GYT
Compilation (1:30)
Know Your Status (0:10)
Rise Up (0:15, 0:30)
One (0:15, 0:30)
Mobile 1 (0:15)
Mobile 2 (0:15)
Sweepstakes 1 (0:15)
Sweepstakes 2 (0:15)
June National HIV Testing Month
Be Greater Than AIDS: GYT
16 & Pregnant
Boyfriend (0:30)
Now and Then (0:30)
Senior Year (0:30)
Timing (0:30)
2010
GYT
Certified Male (:30)
Future (:30)
Pigeon (:30)
Stuntman (:30)
Graphic Ad- Generation GYT (:15)
Graphic Ad- Ghandi (:10)
Graphic Ad- It Doesn't Matter How You Say It (:10)
Graphic Ad- Nothing is More Awkward (:10)
Graphic Ad- Scheduled Maintenance (:10)
Graphic Ad- Symptoms (:10)
Graphic Ad- Testing, 1, 2, 3 (:15)
Graphic Ad- Today is the First Day (:10)
Graphic Ad- Update Your Status (:15)
June National HIV Testing Month
TV
National TV Ad Examples:
Local TV Ad Examples:
Be Greater Than AIDS: Get Yourself Tested Week Highlights Reel
Radio
National Radio Ad Examples:
Local Radio Ad Examples:
Eve Ensler's Emotional Creature
Asking the Question (0:45)
It's not a Baby, It's a Maybe (0:30)
2009
WTF is GYT Compilation 1 (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia
WTF is GYT Compilation 2 (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia
A Little Pee Can Tell You a Lot (:30)
A little Saliva Can Tell You a Lot (:30)
Donate Your Urine (:30) Perez Hilton
Open Up for Love (:30) Joanna Garcia
Listen to Your Pee Compilation (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia
Color Bars - April Fools Promo (:30)
Color Bars - Exchange Fluids (:15)
Color Bars - Hold the Garlic (:15)
Color Bars - Drop Your Drawers (:15)
Color Bars - #2 Pencil (:15)
Graphic Ad - Swap Spit (:10)
Graphic Ad - Your Pee (:10)
Graphic Ad - Zipper (:10)
Graphic Ad - Hold the Garlic (:10)
Graphic Ad - Say Aahh (:10)
Graphic Ad - Say Aahh Sweepstakes (:20)
Graphic Ad - Exchange Fluids Sweepstakes (:20)
2008
A Minute Contest - Common Performs 56K 256K
A Minute Contest - Common Promotion 56K 256K
52 Bands - Cornel West: Life to Live (:30) 56K 256K
52 Bands - Gossip! (:30) 56K 256K
52 Bands - One Republic (:30) 56K 256K
52 Bands - The Bravery (:30) 56K 256K
52 Bands - Wyclef Jean (:30) 56K 256K
2007
52 Bands - Boys Like Girls (:30) 56K 256K
52 Bands - Silversun Pickups (:30) 56K 256K
52 Bands - Kenna (:30) 56K 256K
Portraits - Goth Couple (:30) 56K 265K
Portraits - Couple (:30) 56K 256K
World AIDS Day 2007 (:30) 56K 256K
2006
Marvelyn - First Meeting (:45) 56K 256K
Marvelyn - That Night (:45) 56K 256K
Marvelyn - Finding Out (:45) 56K 256K
Marvelyn - Denial (:45) 56K 256K
Marvelyn - The Guy (:45) 56K 256K
Marvelyn - Fairweather Friend (:45) 56K 256K
Marvelyn - Message (:10) 56K 256K
Marvelyn - Compilation (4:00) 56K 256K
The Speech (:45) 56K 256K
One of Those Guys (:45) 56K 256K
Basketball (:30) 56K 256K
Parallel Park (:30) 56K 256K
Father and Son (:40) 56K 256K
Mother and Daughter (:40) 56K 256K
Alive at 25 Vlogging Contest (:30) 56K 256K
2005
Andrew (:30) 56K 256K
Esko (:30) 56K 256K
Katie (:30) 56K 256K
Kehende (:30) 56K 256K
Marcus (:30) 56K 256K
Matt (:30) 56K 256K
List (:30) 56K 256K
Patrick and Omar (:30) 56K 256K
Craig and Tanya (:30) 56K 256K
17th Century (:45) 56K 256K
The Random Segue (:20) 56K 256K
The Passive Aggressive Mutter (:30) 56K 256K
The Faux Technical Disguise (:30) 56K 256K
The Overzealous Blurt (:20) 56K 256K
Alex (:30)
Andrew (:30)
Charlotte (:30)
Patricia (:20)
Questions (:30)
2004
Skate Dawgs (:45)
Roommates (:30)
Volleyball (:60)
Action (:30)
Horror Film (:30)
Couch (:30)
Couch (:10)
Hallway (:10)
Bedroom (:30)
2003
Condom Factory (:30)
Condom Testing (:30)
Poet's Cafe (:45)
Tattoo (:25)
Piercing (:25)
Showdown (:45)
Condom Machine (:30)
Everything But (:30)
Freezing (:30)
Deli (:50)
Drug Store (:50)
Night Kids (:50)
2002
Gym Class (:30)
Computer Class (:30)
Home Ec (:30)
Sex in the High School (:30)
Locker Room (:30)
Living Room (:30)
Pharmacy (:30)
Assume Everyone is Positive (:15)
Doesn't Have to Happen (:30)
Risk (:30)
Communication (:15)
Empowerment (:15)
Protection (:30)
Safe Sex (:15)
One at a Time (:30)
Airport Security (:30)
Crap You've Heard Somewhere: If my doctor didn't ask me about STDs... (phone number) (:15)
Crap You've Heard Somewhere: You can't get pregnant the first time... (website) (:15)
Crap You've Heard Somewhere: I can tell who has an STD (phone number) (:15)
Crap You've Heard Somewhere: If you use condoms some of the time... (website) (:15)
Crap You've Heard Somewhere: If you're careful... (phone number) (:15)
Crap You've Heard Somewhere: If your condom breaks... (website) (:15)
Crap You've Heard Somewhere: If you're having your period... (phone number) (:15)
Crap You've Heard Somewhere: If I had an STD I would know (website) (:15)
Crap You've Heard Somewhere: I don't sleep around... (phone number) (:15)
Crap You've Heard Somewhere: Oral Sex (website) (:15)
2001
Convenience Store (:30)
Girls Who Talk (:30)
Girls Who Tease (:30)
Boys Who Talk (:30)
Boys Who Tease (:30)
Gameshow (Spanish) (:30)
Beauty Contest (Spanish) (:30)
Assembly (:30)
Football (:30)
Nightclub (:30)
