Since the campaign's launch in 2009, an unprecedented coalition of media have joined together to support Greater Than AIDS.

MEDIA PARTNERS

AOL Black Voices

American Urban Radio Networks (AURN)

Blue Line Media

CBS Outdoor

CBS Radio

CBS TV

Clear Channel Outdoor

Clear Channel Radio Network

EMMIS Communications

ESSENCE Communications 

FOX

HERE Media

Johnson Publishing Company

LOGO TV

MTV

National Association of Black Journalists (NABJ)

National Newspaper Publishers Association (NNPA)

NBC

Radio One

VIBE Lifestyle Network

OTHER CORPORATE PARTNERS

NBA

The NBA/WNBA, its teams, and players are working with Greater Than AIDS to mobilize fans, teams, and local communities in response to AIDS in the U.S. and to reduce stigma associated with the disease.  The campaign builds on the league’s longstanding tradition of supporting social causes, including global HIV/AIDS, as part of NBA Cares.

The campaign includes new television and radio public service ads featuring NBA/WNBA players, including Pau Gasol (LA Lakers), Al Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder) and Candice Wiggins (Minnesota Lynx), whose father, former professional baseball player Alan Wiggins, died of AIDS in 1991.  The PSAs, which debut across NBA media assets and other Greater Than AIDS media platforms this month, direct to a custom web portal for resources and more information at: greaterthan.org/nba

In addition Greater Than AIDS is working with NBA teams across the league to initiate targeted activations, community events, and special “Greater Than AIDS” in-arena nights to bring attention to HIV/AIDS in priority markets.

WALGREENS

Walgreens, the nation’s largest drugstore chain and pharmacy, is teaming up with Greater Than AIDS to provide customers at more than 750 of the company’s retail centers across the country with HIV/AIDS informational resources and specialized HIV-related services.  Over the next year in partnership with Greater Than AIDS, more than 750 retail centers identified by Walgreens as “HIV Centers of Excellence,” will distribute jointly-branded informational materials and offer in-store promotions – including HIV screenings at select locations.  In June 2011 participating Walgreens retail centers will team up with Greater Than AIDS to support “HIV Take Action” Month with special promotions. 

The Walgreens/Greater Than AIDS partnership kicks off with a week-long promotion at the company’s flagship store at One Times Square, with co-branded informational materials distributed within the store and by “street teams,” as well as promotions on the company’s digital billboard – the nation’s largest – that rises 341 feet above midtown Manhattan.  During the week of World AIDS Day (November 29-December 5) and at other times throughout the year, Walgreens’ digital billboards in Times Square and Las Vegas will post photos submitted by everyday Americans that celebrate personal “deciding moments” in response to HIV/AIDS. Today, hundreds of other Walgreens retail centers across America debut new signage and informational materials that carry a Greater Than AIDS message.  All products encourage customers to learn more about HIV and ways they can be Greater Than AIDS at: greaterthan.org/walgreens 

State/Local Government and Community Partnerships

Greater Than AIDS is working with state and local departments of health and community foundations to expand the reach of the campaign in hard hit areas, including through joint events and special promotions.  Health departments in Florida, Georgia, Louisiana, Michigan, New Jersey, and Virginia have integrated Greater Than AIDS into statewide HIV/AIDS outreach efforts.  Local health departments and community organizations in Chicago, Dallas, and Detroit – and in other markets across the country – are also working on targeted Greater Than AIDS efforts.

Across the country, dozens of major community organizations are incorporating Greater Than AIDS into their World AIDS Day activities.  Some examples include:  Howard University, University of Miami and University of Florida are hosting Greater Than AIDS events on campus with speakers from the “Deciding Moments” campaign and outreach materials to promote HIV testing.   Houses of worship are also hosting testing events and delivering HIV awareness sermons, including Greater Than AIDS outreach materials in church bulletins and interfaith memorial gatherings in Raleigh, North Carolina and Philadelphia. Please click here to listen to Philadelphia faith leaders discussing the local interfaith community's efforts in helping their communities to be Greater Than AIDS.  And MetroTeenAIDS, a major provider of HIV services in Washington DC, is using Greater Than AIDS materials for giveaways at their “Party for Prevention.”  These local outreach efforts – and dozens more across America – reach audiences with face to face interventions, deepening the impact of the media messaging.