In June 2002, the CBS Television Network, Viacom Outdoor Group, and the Henry J. Kaiser Family Foundation launched a yearlong public education partnership for a nationwide effort to inform parents of uninsured children about public health coverage options. A series of television public service announcements (PSAs) and bus posters and bus cards were directed at parents of the approximately five million uninsured children currently eligible for the Medicaid and S-CHIP health coverage programs, but who were not enrolled.

Asking “Is your child one of the 5 million?,” the PSAs directed parents to call a toll-free number for more information about enrolling their child.  In addition, the Viacom Outdoor Group provided bus transit PSAs localized to New York City, Philadelphia, and San Francisco.

Watch Diane Rowland's interview about the partnership on CBS Network's The Early Show.

CBS Partnership Public Services Announcements (PSAs)

Television Ads:
(NOTE: RealPlayer is required to view the following video.)

• Eyeballs(:30)
• Laundry (:30)
• Tooth Fairy (:30)
• Campout (:30)
• Eyeballs (:10)
• Laundry (:10)
• Tooth Fairy (:10)
• Campout (:10)
• Acrobat (:10)
• Pits (:10)
• Acrobat (:15)

HHS Insure Kids Now! Website

CBS Partnership Campaign Materials

• News Release (.pdf)
• Brochure (.pdf)
• TV Ad Slicks (.pdf)
• Fact Sheet: Children's Health -- Why health Insurance Matters
• Fact Sheet: Health Coverage for Low-Income Children
• Fact Sheet: Enrolling Uninsured Low-Income Children in Medicaid and SCHIP
• State Tables (.pdf)