2007

PHASE TWO – Gender Equity

Focuses specifically on gender inequity as a key driver of HIV infection. The ads create an idealized vision of a gender equal world.

Television

• Gender Equity (4.1mb)
• Family (2.8mb)
• Shared Responsibility (2.7mb)

2006

PHASE ONE – Icons for YOU

Encourages people to consider what they can do as individuals, families, communities and nations to stop the spread of HIV on the continent.

Television

• It Begins With You - Version 1a (2.4mb)
• It Begins With You - Version 1b (2.4mb)
• Angelique Kidjo (1.3mb)
• Desmond Tutu (1.2mb)
• Ellen Johnson-Sirleaf-(1.3mb)
• Haile Gebrsellasie (1.3mb)
• Philip Emangwali (1.2mb)
• Wangari Maathai (1.2mb)